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comScore Releases April 2013 U.S. Online Video Rankings

Video Ad Views Reach Another All-Time High at 13.2 Billion in April

RESTON, VA, May 22, 2013  – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million. Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties. (more…)

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Google, Dwango and FC2 Lead Japan’s Online Video Market

Music and Television Companies Top YouTube Partner Channel Rankings

Tokyo, Japan, February 21, 2013 – comScore Japan K.K., a wholly owned subsidiary of comScore, Inc., today released data from comScorecomScore Video Metrix showing that 60 million Japanese internet users watched online videos in December 2012. The top 3 video properties by viewing audience in Japan were Google Sites, Dwango, and FC2, while VEVO, Fuji Television, and Sony Music Entertainment Japan ranked as the most popular YouTube Partner Channels.

FC2 Leads Top 10 Video Properties in Average Engagement

Google Sites, driven primarily by video viewing on YouTube, ranked as the top online video content property in December 2012 with 50 million unique viewers. Dwango Co., Ltd ranked second with 29 million viewers, followed by FC2 with 22 million viewers. DMM, although lower in the rankings with 5.2 million unique viewers, showed a year-over-year increase of 713 percent, the highest growth rate among the top 10 properties. In terms of engagement (Minutes per Viewer), FC2  ranked first among the top 10 with more than 23 hours per viewer while boasting the fastest year-over-year growth of 79 percent.  (more…)

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comScore Releases January 2012 U.S. Online Video Rankings

*Long-Form Video Content on the Rise, Reaching 6 Minutes on Average in January*

RESTON, VA, February 20, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties. (more…)

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