Google, Dwango and FC2 Lead Japan’s Online Video Market
Music and Television Companies Top YouTube Partner Channel Rankings
Tokyo, Japan, February 21, 2013 – comScore Japan K.K., a wholly owned subsidiary of comScore, Inc., today released data from 
comScore Video Metrix showing that 60 million Japanese internet users watched online videos in December 2012. The top 3 video properties by viewing audience in Japan were Google Sites, Dwango, and FC2, while VEVO, Fuji Television, and Sony Music Entertainment Japan ranked as the most popular YouTube Partner Channels.
FC2 Leads Top 10 Video Properties in Average Engagement
Google Sites, driven primarily by video viewing on YouTube, ranked as the top online video content property in December 2012 with 50 million unique viewers. Dwango Co., Ltd ranked second with 29 million viewers, followed by FC2 with 22 million viewers. DMM, although lower in the rankings with 5.2 million unique viewers, showed a year-over-year increase of 713 percent, the highest growth rate among the top 10 properties. In terms of engagement (Minutes per Viewer), FC2 ranked first among the top 10 with more than 23 hours per viewer while boasting the fastest year-over-year growth of 79 percent. (more…)