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comScore MMX Ranks Top 50 U.S. Web Properties for August 2012

By Guest PostSeptember 12, 2012Technologyad exchanges, ad focus, advertising networks, aol advertising, august 2012, buy side networks, census, Comscore, comscore mmx, cookie rejection, data, demographic universe, digital world, dsps, Facebook, Google, google ad network, inorganic increase, instagram, linkedIn, methodology, Microsoft, mmx data, monthly analysis, MySpace, online media, pulsepoint, revv platform, rubicon project, safari browser, sharethis, specific media, ssps, tumblr, Twitter, udm, unified digital measurement, US, us market, usage, vibrant media, web activity, Yahoo

RESTON, VA, September 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.

With the release of August 2012 U.S. MMX data, comScore introduced three important methodological enhancements to our estimates that will affect data on a go-forward basis. The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology.. (more…)

Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market

By Guest PostApril 26, 2012Technologyacer picasso, amazon kindle, android tablet, apple ipad, california, Comscore, content, dell streak, device essentials product, digital device, florida, galaxy tab, illinois, internet traffic pattern, kindle fire, market, motorola xoom, non wifi traffic, serge matta, smartphone, tablets, texas, toshiba at100, udm data, us market, usage, verizon, web page

10″ Tablets Have 39 Percent Higher Content Consumption Rate than 7″ Tablets

comScore Device Essentials™ Introduces Unique Device and Local Market Reporting to Cross-Device Digital Traffic Measurement

RESTON, VA, April 26, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the next generation of its Device Essentials™ service, offering new insight into global digital device usage. Based on comScore’s global Unified Digital Measurement (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes reporting of brand and operating system for digital device and Internet traffic patterns (i.e. page views) from computers, smartphones, tablets, music, players, e-readers and gaming devices.

“comScore is excited to introduce our next generation Device Essentials product, which provides new insight into digital device usage and detailed reporting of traffic patterns within local markets,” said Serge Matta, comScore president of mobile & operator solutions. “These new insights are invaluable to all stakeholders in the mobile ecosystem as they seek to provide valuable services and optimize the mobile media experience for their customers.” (more…)

JPL-Developed Clean Energy Technology Moves Forward

By Guest PostMay 30, 2011Environmentandrew kindler, caltech, darpa, defense advanced research projects agency, department of defense, direct methanol fuel cell technology, electric vehicles, electrical energy, erik brandon, fuel cell, george olah, gerald halpert, harvey frank, hydrogen gas, jet propulsion laboratory, los angeles, methanol fuel cell products, NASA, nobel laureate, pasadena, rao surampudi, stand alone power systems, surya prakash, university of southern california, us market, water and carbon dioxide

A team of scientists at NASA’s Jet Propulsion Laboratory in Pasadena, Calif., in partnership with the University of Southern California in Los Angeles, developed a Direct Methanol Fuel Cell technology for future Department of Defense and commercial applications. Recently, USC and the California Institute of Technology in Pasadena, which manages JPL for NASA, awarded a license to SFC Energy, Inc., the U.S. affiliate of SFC Energy AG. The non-exclusive license for the technology will facilitate the expansion of the company’s methanol fuel cell products into the U.S. market. (more…)

Tag Archives: us market

comScore MMX Ranks Top 50 U.S. Web Properties for August 2012

Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market

JPL-Developed Clean Energy Technology Moves Forward