Tag Archives: apple ipad

Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market

10″ Tablets Have 39 Percent Higher Content Consumption Rate than 7″ Tablets

comScore Device Essentials™ Introduces Unique Device and Local Market Reporting to Cross-Device Digital Traffic Measurement

RESTON, VA, April 26, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the next generation of its Device Essentials™ service, offering new insight into global digital device usage. Based on comScore’s global Unified Digital Measurement (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes reporting of brand and operating system for digital device and Internet traffic patterns (i.e. page views) from computers, smartphones, tablets, music, players, e-readers and gaming devices.

“comScore is excited to introduce our next generation Device Essentials product, which provides new insight into digital device usage and detailed reporting of traffic patterns within local markets,” said Serge Matta, comScore president of mobile & operator solutions. “These new insights are invaluable to all stakeholders in the mobile ecosystem as they seek to provide valuable services and optimize the mobile media experience for their customers.” (more…)

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Apple iOS Platform Outreaches Android by 59 Percent in U.S. When Accounting for Mobile Phones, Tablets and Other Connected Media Devices

*comScore Releases First Public Data on Apple iPad Users from MobiLens Service*

RESTON, VA, April 19, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results of a U.S. study of Apple iPad owners, based on data from the comScore MobiLens service. The report includes comScore’s first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad and iPod Touch. Initial research indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 37.9 million among all mobile phones, tablets and other such connected media devices, outreaching the Android platform by 59 percent.

“comScore is excited to announce the availability of connected device data as part of the comScore MobiLens service,” said Mark Donovan, comScore senior vice president of mobile. “This new data set enables us to not only understand the comprehensive ecosystem of mobile and connected media device users, but it also allows us insight into their detailed demographic and behavioral attributes.” (more…)

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Kindle or iPad: A Shopper’s Conundrum

*MU expert releases online buyer’s guide to e-readers and media tablets* 

COLUMBIA, Mo. ­— As the holiday shopping season accelerates, many consumers are considering e-readers or media tablets as gifts. To help confused shoppers, University of Missouri digital publishing expert Roger Fidler has released his annual online e-reader buyer’s guide. Fidler compares seven e-reader models and the Apple iPad media tablet by size, weight, navigation, features, connectivity and cost, and provides information on where to find each model.

Fidler says consumers have more choice in models and less financial commitment this year. The top vendors for e-readers include Amazon, Barnes & Noble, Sony and Kobo, and this year, consumers can purchase them both in stores and online. (more…)

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IBM Launches New Software and Social Business Consulting Services

ARMONK, N.Y. – 08 Nov 2010: IBM today announced new software and services to help organizations improve business performance in an increasingly connected global environment. The new enterprise social software delivers advanced analytics capabilities that helps users gain access to information and people on the fly to accelerate collaboration and be more effective in their jobs.     

Increasingly, an organization’s brand is experienced through its people, leading to a significant increase in customer demand for social networking capabilities in business.  IBM is responding to this market opportunity by launching a new Global Business Services initiative to help companies understand how social networking is being used today and how it can best fit into their business.  (more…)

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