In Europe, Apple iOS Ecosystem Twice the Size of Android When Accounting for Mobile Phones, Tablets and Other Connected Media Devices
*comScore Releases First European Data on Media Tablet Users from MobiLens Service*
London, UK, 21 April, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results of an EU5 (UK, Germany, France, Spain, and Italy) study of media tablet owners, based on data from the comScore MobiLens service. The report includes comScore’s first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad, iPod Touch and devices running on Google’s Android software. Initial research indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 28.9 million users in the five European markets, outreaching the Android platform by 116 percent.
“comScore is excited to offer insights about the comprehensive mobile ecosystem, including connected media devices, such as the iPad,” said Jeremy Copp, comScore vice president of mobile in Europe. “This new data set is part of our MobiLens service and enables our clients to understand the detailed demographic and behavioural attributes of connected media device users. This of course has significant implications for the media and developer communities as they consider how best to reach their audience on all types of connected devices.” (more…)