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comScore Releases May 2011 U.S. Online Video Rankings

By Guest PostJune 17, 2011Technologybrightroll video network, Comscore, Facebook, Google, hulu, internet users, online video, tremor media video network, vevo, viacom digital, video ads, Yahoo, YouTube

*Average YouTube Viewer Watched More Than 5 Hours of Video*

RESTON, VA, June 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 147.2 million unique viewers, followed by VEVO with 60.4 million viewers and Yahoo! Sites with 55.5 million viewers. Facebook.com came in fourth with 48.2 million viewers, while Viacom Digital ranked fifth with 46.5 million viewers. Google Sites had the highest number of viewing sessions with more than 2.1 billion, and highest time spent per viewer at 311 minutes, crossing the 5-hour mark for the first time. (more…)

comScore Releases May 2011 U.S. Search Engine Rankings

By Guest PostJune 10, 2011Technologyamericans, aol, ask network, Comscore, comscore qsearch, Google, google and bing, microsoft sites, organic core explicit searches, qsearch, search direct, search queries, Yahoo

RESTON, VA, June 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 65.5 percent of search queries conducted.

The May 2011 qSearch data represents the second month of results including the impact of Yahoo! Search Direct, Yahoo!’s new feature that delivers search results in real-time while users type their query. (more…)

Yahoo! Inc. Releases Statement Regarding Alipay

By Guest PostMay 12, 2011Technologyalibaba group, alipay, around the globe, california, complex situation, digital media company, economic value, shareholders, softbank, Sunnyvale, Yahoo

SUNNYVALE, Calif.–(BUSINESS WIRE)— Yahoo! Inc., issued the following statement in response to recent media reports regarding the timing of the restructuring of Alipay:

On March 31, 2011, Yahoo! and Softbank were notified by Alibaba Group of two transactions that occurred without the knowledge or approval of the Alibaba Group board of directors or shareholders. The first was the transfer of ownership of Alipay in August 2010. The second was the deconsolidation of Alipay effective in the first quarter of 2011. (more…)

U.S. Online Display Advertising Market Delivers 1.1 Trillion Impressions in Q1 2011

By Guest PostMay 4, 2011Technologybrand equity, Comscore, display ads, Facebook, general mills and kraft foods, groupon, intuit, jeff hackett, microsoft sites, popular social networking site, progressive, q1 2011, scottrade, sprint nextel, to u.s. internet users, us online display advertising market, verizon, Yahoo

*Facebook.com Now Accounts for Nearly 1 in 3 Online Display Ads in U.S.*

RESTON, VA, May 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating that nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered. (more…)

Yahoo! Sets Records With The Royal Wedding; Drives Largest Traffic Day for Single Event

By Guest PostMay 2, 20111 commentTechnologyacademy awards, aol, cnet, digital media company, huffington post, jai singh, japan earthquake, mickie rosen, new york city, omg, osama bin laden, royal wedding, Sunnyvale, traffic, Yahoo, yahoo news, yahoo tv

*Names Jai Singh Editor-in-Chief of Yahoo! Media Network*

SUNNYVALE, Calif.–(BUSINESS WIRE)— Yahoo! Inc. drove its largest traffic numbers for a single event last week when the world turned to the company for coverage of the Royal Wedding. Over a 24-hour period on Friday, April 29, 2011, Yahoo! drove more traffic and video to its coverage of the wedding than any previous event. (more…)

comScore Releases March 2011 U.S. Search Engine Rankings

By Guest PostApril 13, 2011Technologyask network, bing, Comscore, Google, google sites, Microsoft, search queries, Yahoo

RESTON, VA, April 13, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 65.7 percent of search queries conducted. (more…)

Yahoo! Introduces Search Direct – A Simpler Way to Find Answers Fast

By Guest PostMarch 23, 2011Technologybeta, digital media company, rich answers, search direct, shashi seth, web, Yahoo, yahoo content, Yahoo! Search

*New Yahoo! search technology adds immediate, rich media content, going beyond just links*

SUNNYVALE, Calif., March 23, 2011 – Yahoo!, the premier digital media company, today announced Search Direct, which delivers answers and direct access to websites before you complete a query, hit the search button, or go to a search results page. This search innovation supports Yahoo!’s strategy to fundamentally shift the way people experience the Web – by providing the richest, most integrated content faster and more efficiently.

This new feature, currently in beta, taps into Yahoo!’s unique opportunity to combine content and structured data and to provide a rich search experience. Search Direct predicts search results as fast as a person types, character by character, and presents those results dynamically, generating a fast, simple search experience that goes beyond a list of blue links. Search Direct rolls out in a public beta to Yahoo! users across the U.S. today, and will be available in other Yahoo! products and markets later this year. (more…)

Yahoo! Shine Reveals Findings of “Alcohol and America” Survey in Time for St. Patrick’s Day

By Guest PostMarch 16, 2011Culture, Technologyalcohol and america, alcoholic beverages, americans, christmas, digital media company, drinking habits, most popular drink, new year eve, spectrum, st patricks day, tequila, thanksgiving, women lifestyle websites, Yahoo, yahoo shine

SUNNYVALE, Calif.–(BUSINESS WIRE)– Just in time for St. Patrick’s Day, Yahoo! Shine (https://shine.yahoo.com), one of the world’s leading women’s lifestyle websites, has released the results of its “Alcohol and America” survey. The survey asked 2,000 Americans in-depth questions about drinking habits, favorite kinds of drinks/alcohol, and overall views of drinking, as well as differences between men and women’s drinking habits. The results found that on average adults consume seven alcoholic beverages per week, and while most adults are responsible about their drinking, one in three has experienced negative effects of drinking. (more…)

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