Tag Archives: advertising sales

Yahoo! to Acquire 5to1; Extends Advertising Leadership and Publisher Relationships

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SUNNYVALE, Calif.–(BUSINESS WIRE)-– Yahoo! Inc., the premier digital media company, today announced it has signed a definitive agreement to acquire 5to1 Holding Corp. (OTC BB: FTOH). 5to1 is an online advertising alliance consisting exclusively of major media publishers. Built on a proprietary publisher-controlled platform, 5to1 offers top brand advertisers premium inventory at mass scale. The acquisition of 5to1 will enable Yahoo! to build upon its publisher partnerships and expand its premium inventory. (more…)

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Yahoo! to Appoint Wayne Powers to Head North American Advertising Sales

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SUNNYVALE, Calif.–(BUSINESS WIRE)– Yahoo! Inc. announced today that the company will appoint Wayne Powers as senior vice president, Advertising Sales for North America. Powers, who previously served as President of the Time Inc. Media Group, will report directly to incoming Executive Vice President of the Americas, Ross Levinsohn. Powers will be based in Yahoo!’s New York office. 

“Wayne is a proven leader and innovator who will bring a wealth of operating expertise and advertiser relationships to Yahoo!,” said Levinsohn. “His record of brand building with advertisers and his focus on driving revenue through creative executions will serve both Yahoo! and Madison Avenue well.”  (more…)

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