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Yahoo! Launches Comprehensive Local Offers Program

*Yahoo! partners with leading local-offer providers to bring the best deals to hundreds of millions of consumers* 

SUNNYVALE, Calif.–(BUSINESS WIRE)– Yahoo!, Inc. today announced the launch of Local Offers, a program in which Yahoo! is partnering with leading online and offline providers to build one of the largest and most comprehensive repositories of local offers on the Internet. Currently in limited beta in the U.S., Local Offers will make it easy for millions of consumers to find, right on Yahoo!, the best local deals and savings in their area. 

“The local landscape is exploding with new sources of content and advertising, and consumers want these experiences personalized just for them. Yahoo! is taking the complexity out of finding the great local deals that are most relevant to their interests and needs,” said Matt Idema, vice president, Yahoo! Local. “With more than 180 million unique visitors1 to Yahoo!’s sites in the U.S., we are uniquely positioned to deliver our local-offer partners the massive scale and targeting needed to reach engaged audiences, grow their businesses, and drive foot traffic to local merchants.”  (more…)

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