Yahoo is unlucky. Even the smartest and youngest CEO and a Google veteran Marissa Mayer could not save it. She was hired in 2012 with the sole purpose to bring Yahoo to a powerful position to compete with the search giant Google and social media Facebook. But far away from achieving any success, the company is now on its way to ‘non-existence’. The ‘doomsday’ just arrived. Yesterday telephone company Verizon acquired Yahoo’s operating business for approximately $4.83 billion in cash. (more…)
Tag Archives: tom
Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by a North Carolina State University professor. The work opens the door to further research that could help us understand how brain injury and aging may affect our susceptibility to fraud or misleading marketing.
The study utilized functional magnetic resonance imaging (fMRI) to capture images of the brain while study participants were shown a series of print advertisements. The fMRI images allowed researchers to determine how consumers’ brains respond to potentially deceptive advertising. “We did not instruct participants to evaluate the ads. We wanted to mimic the passive exposure to advertising that we all experience every day,” says Dr. Stacy Wood, Langdon Distinguished Professor of Marketing at NC State and co-author of a paper describing the research. (more…)