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Tests Conducted on Israel’s Ariel Sharon Reveal Significant Brain Activity

By Guest PostJanuary 29, 2013Healthalon friedman, american, ariel sharon, ben gurion university, brain hemorrhage, brain response, conducted on, evidence, external stimuli, external world, fmri, functional, galia avidan, ilan shelef, Israel, israeli brain scientists, israeli prime minister, level of consciousness, magnetic resonance imaging, martin monti, medical center, negev, neuroscience, reveal, significant brain activity, soroka university, tactile stimulation, tests, tzvi ganel, vegetative state, zlotowski center

Scientists use new methods developed by UCLA’s Martin Monti

A team of American and Israeli brain scientists tested former Israeli Prime Minister Ariel Sharon to assess his brain responses, using functional magnetic resonance imaging (fMRI). Surprisingly, Sharon showed significant brain activity.

The team consisted of Martin Monti, an assistant professor of psychology and neurosurgery at UCLA, professors Alon Friedman, Galia Avidan and Tzvi Ganel of the Zlotowski Center for Neuroscience at Israel’s Ben-Gurion University of the Negev, and Dr. Ilan Shelef, head of medical imaging at Israel’s Soroka University Medical Center. (more…)

Anxious Women’s Brains Work Harder

By Guest PostJune 14, 2012Healthanxiety disorders, anxious girls, anxious women, brain activity, brain games, brain response, brains, danielle taylor, dopamine, error, estrogen, front part, hormone, hormone differences, identification, jason moser, mental health, neurotransmitter, puzzle, sex, tim p moran, treatment, worrisome female

EAST LANSING, Mich. — In a discovery that could help in the identification and treatment of anxiety disorders, Michigan State University scientists say the brains of anxious women work much harder than those of men.

The finding stems from an experiment in which college students performed a relatively simple task while their brain activity was measured by an electrode cap. Only women who identified themselves as particularly anxious or big worriers recorded high brain activity when they made mistakes during the task.

Jason Moser, lead investigator on the project, said the findings may ultimately help mental health professionals determine which girls may be prone to anxiety problems such as obsessive compulsive disorder or generalized anxiety disorder. (more…)

Study Shows How The Brain Responds To Deceptive Advertising

By Guest PostMarch 5, 2012Science, Technologyadam craig, advertisement, brain, brain response, conscious attention, deceptive advertising, fmri, fmri images, highly deceptive, jennifer vendemia, north carolina state university, precuneus, stacy wood, sts, superior temporal sulcus, temporoparietal junction, theory of mind, tom, tpj, variable, yuliya loureiro

Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by a North Carolina State University professor. The work opens the door to further research that could help us understand how brain injury and aging may affect our susceptibility to fraud or misleading marketing.

The study utilized functional magnetic resonance imaging (fMRI) to capture images of the brain while study participants were shown a series of print advertisements. The fMRI images allowed researchers to determine how consumers’ brains respond to potentially deceptive advertising. “We did not instruct participants to evaluate the ads. We wanted to mimic the passive exposure to advertising that we all experience every day,” says Dr. Stacy Wood, Langdon Distinguished Professor of Marketing at NC State and co-author of a paper describing the research. (more…)

Violent Video Games Reduce Brain Response to Violence and Increase Aggressive Behavior, University of Missouri Study Finds

By Guest PostMay 31, 2011Health, Scienceaggressive, behavior, brain response, brains, bruce bartholow, call of duty, christopher engelhardt, grand theft auto, hitman, indicator of desensitization, killzone, Media, popular violent games, scientists, university of missouri, violence, violent video games

*Parental moderation encouraged for children*

COLUMBIA, Mo. – Scientists have known for years that playing violent video games causes players to become more aggressive. The findings of a new University of Missouri (MU) study provide one explanation for why this occurs: the brains of violent video game players become less responsive to violence, and this diminished brain response predicts an increase in aggression.

“Many researchers have believed that becoming desensitized to violence leads to increased human aggression. Until our study, however, this causal association had never been demonstrated experimentally,” said Bruce Bartholow, associate professor of psychology in the MU College of Arts and Science. (more…)

Tag Archives: brain response

Tests Conducted on Israel’s Ariel Sharon Reveal Significant Brain Activity

Anxious Women’s Brains Work Harder

Study Shows How The Brain Responds To Deceptive Advertising

Violent Video Games Reduce Brain Response to Violence and Increase Aggressive Behavior, University of Missouri Study Finds