Tag Archives: comscore mmx

comScore MMX Ranks Top 50 U.S. Desktop Web Properties for October 2013

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Halloween and October Festivities See Six Retail Subcategories in the Top 10
Political News Sites Continue Growth as Americans Keep Tabs on Government Shutdown

RESTON, VA, November 22, 2013 – comScore, Inc., a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for October 2013 based on data from the comScore MMX service. Several retail subcategories were among the top-gaining in October as Halloween and other festivities took place. Americans also frequented Political News sites as major stories such as the U.S. government shutdown and debt ceiling deadline made headlines. (more…)

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comScore MMX Ranks Top 50 U.S. Web Properties for August 2012

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RESTON, VA, September 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.

With the release of August 2012 U.S. MMX data, comScore introduced three important methodological enhancements to our estimates that will affect data on a go-forward basis. The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology.. (more…)

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In India, 1 in 4 Online Minutes are Spent on Social Networking Sites

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Google Sites, Facebook and Yahoo! Sites Lead as Top Destinations in India

comScore to Present Complimentary Webinar on “The Rise of India’s Digital Consumer and What it Means for the Future”

Mumbai, India, August 20, 2012 – comScore, Inc., a leader in measuring the digital world, today released a study on the top online sites and activities in India from its comScore MMX service. The report found that Google Sites ranked as the top destination in June 2012 reaching nearly 95 percent of the online population, while social networking reigned as the top online activity accounting for 25.2 percent of all online minutes. These findings, among others, will be presented via a complimentary, live webinar titled The Rise of India’s Digital Consumer and What it Means for the Future on Tuesday, August 21. For more information and to register, (more…)

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