Tag Archives: unified digital measurement

comScore MMX Ranks Top 50 U.S. Web Properties for August 2012

By Technology, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

RESTON, VA, September 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.

With the release of August 2012 U.S. MMX data, comScore introduced three important methodological enhancements to our estimates that will affect data on a go-forward basis. The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology.. (more…)

Read More

comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

By Technology, , , , , , , , , , , , , , , , , , , , , , , ,

comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems

Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users

RESTON, VA, May 7, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.

“The introduction of Mobile Metrix 2.0 represents the culmination of significant product development to bring the market detailed behavioral measurement of mobile media usage, including access from both mobile browser and apps,” said Mark Donovan, comScore SVP of mobile. “This completely retooled and enhanced version of the service is the mobile analog to comScore’s flagship Media Metrix product, bringing critical insights such as audience size and demographics to the mobile marketplace. In addition to the granularity of reporting between mobile browser and apps across operating systems, Mobile Metrix 2.0 also enables a unified view of media properties’ total mobile reach, providing both advertisers and publishers with the actionable insights necessary to optimize their mobile strategies.” (more…)

Read More