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Technology in the Classroom

By Guest PostJanuary 25, 2013Educationcampaign ads, classroom, election campaign, facebook group, information, ipads, it transformation grant, karl rove, new york times, paul brewer, presidential election, public opinion polls, ralph begleiter, road to presidency, robert gibbs, rove gibbs debate, Technology, traditional media, university of delaware, washington post

UD students use iPads to study the presidential election

Ralph Begleiter and Paul Brewer, professors in the University of Delaware’s Department of Communication, wanted to see if students enrolled in their Road to the Presidency class would pay more attention to the presidential election if media were at their fingertips 24/7. Through a UD Information Technologies (IT) Transformation Grant, iPads were distributed to students enrolled in the course.

“There is something about a student laying their finger on the iPad and discovering what event occurred to make a jump in public opinion popularity occur. It’s that interactivity that makes it a personal experience for the student,” Begleiter observed. (more…)

Your Body Doesn’t Lie: People Ignore Political Ads of Candidates They Oppose

COLUMBUS, Ohio – A recent study examined people’s bodily responses while watching presidential campaign ads – and discovered another way that people avoid political information that challenges their beliefs.

In the last days of the 2008 campaign, researchers had people watch a variety of actual ads for Republican presidential candidate John McCain and his Democratic rival Barack Obama while the viewers’ heart rates, skin conductance and activation of facial muscles were monitored. (more…)

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Technology in the Classroom

Your Body Doesn’t Lie: People Ignore Political Ads of Candidates They Oppose