Tag Archives: brand loyalty

Apple, Amazon Dominating Tablet, E-reader Market, RJI Survey Shows

Mobile devices not replacing printed newspapers as quickly as earlier predicted, MU expert says

COLUMBIA, Mo. ­— Two-thirds of U.S. adults now use at least one mobile media device in their daily lives, according to a national survey recently conducted by the Reynolds Journalism Institute (RJI) at the University of Missouri School of Journalism. The RJI survey found that news consumption ranks fourth among reasons people use mobile devices, behind interpersonal communications, entertainment, and Internet usage for information not provided by news organizations. Despite the large number of mobile device users, Roger Fidler, the program director for digital publishing at RJI, says that mobile news products do not appear to be replacing printed newspapers as quickly as was earlier predicted. (more…)

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Brand Loyalty Increases When Other Customers Look, Act Like Us

EAST LANSING, Mich. — The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing expert.

Surprisingly, the presence and behavior of other customers is just as important to brand loyalty as customer service, said Clay Voorhees. As a real-world example, he noted the fact that Abercrombie & Fitch offered to pay troublemaking cast members of the MTV reality show “The Jersey Shore” to stop wearing its clothes. (more…)

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