ANN ARBOR — Playing violent video games about terrorism strengthens negative stereotypes about Arabs, even when Arabs are not portrayed in the games.
That is one of the findings of an innovative new study in the January issue of Psychology of Violence, a peer-reviewed journal published by the American Psychological Association. (more…)
EAST LANSING, Mich. — The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing expert.
Surprisingly, the presence and behavior of other customers is just as important to brand loyalty as customer service, said Clay Voorhees. As a real-world example, he noted the fact that Abercrombie & Fitch offered to pay troublemaking cast members of the MTV reality show “The Jersey Shore” to stop wearing its clothes. (more…)
