Tag Archives: razorfish

‘Kinect Effect’ Magic Pushes Beyond the Living Room

*In the year since Microsoft launched controller-free Kinect for Xbox 360, the device has taken on a life of its own. First Kinect became the fastest-selling consumer device in history and then it started showing up outside the living room in healthcare, education, and technology.*

REDMOND, Wash. – Oct. 31, 2011 – When it comes to technology and moon landings, there are small steps – and then there are leaps.

It’s been a year since Kinect for Xbox 360 jumped onto the scene, bringing with it a new era of controller-free, interactive gaming and entertainment for the living room.

“It’s been an amazing 12 months – it’s been absolutely inspiring,” says Alex Kipman, general manager of incubation for Microsoft’s Interactive Entertainment Business. “When you have a great vision you expect it to do great things, but it’s humbling and inspiring to actually see it happen and exceed your expectations in terms of the ability – over a very short period of time – that you have affected the entire world.” (more…)

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Yahoo! Names Top Fantasy Football Cities – Green Bay No. 1

*Four Quarters, Four Screens: Catch Yahoo! Fantasy Football on TVs, Tablets, Mobile Phones and Computers*

SUNNYVALE, Calif.–(BUSINESS WIRE)— Yahoo! named Green Bay — home to the reigning Super Bowl champions — the Official Yahoo! Sports Fantasy Football City of 2011, with one in 29 Yahoo! Sports Fantasy Football players per capita during the 2010 season. Yahoo! also announced that its No. 1 ranked fantasy football experience will be available across four screens in time for the first NFL regular season game.

Yahoo! Sports Fantasy Football is the No. 1 fantasy football platform in the industry — and not just in Green Bay. During the NFL season, Yahoo! Fantasy Sports alone receives more visitors than all of NYTimes.com, and more time is spent playing Yahoo! Sports Fantasy Football than is spent on sites such as NFL.com, FOX Sports, CBS Sports, NYTimes.com, Amazon.com, Netflix.com, Disney Online, and Wikipedia.* Fans can sign up at https://sports.yahoo.com/fantasy. And in 2011 Yahoo! Sports is ensuring that its games capture the changing trends as to how users access information by providing them with access to their teams regardless of device or location. (more…)

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