Tag Archives: mobile behaviors

comScore Releases the “2012 Mobile Future in Focus” Report

By Technology, , , , , , , , , , , , , , , , , , , , , , , , ,

*Report Offers Insights on the Mobile and Connected Device Landscape in 2011 and What They Mean for 2012*

RESTON, VA, February 23, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. (more…)

Read More

comScore Launches Mobile Measurement in Japan

By Technology, , , , , , , , , , , , , , , , , , , , , , ,

*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage* 

*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*  

Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.

(more…)

Read More