Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance
London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution that provides valuable campaign insights, such as audience verification, brand safety and ad viewability, whilst also offering in-flight campaign reporting and daily alerting for effective campaign management.
“We are delighted that Be On has selected comScore vCE as its digital campaign analytics platform, and look forward to working together to validate and optimise campaign performance on a global scale,” said Scott Joslin, VP International Advertising Effectiveness at comScore. “Our experience is based on analysing thousands of campaigns globally, and we are committed to providing our clients with the most advanced advertising solutions to deliver the campaign insights needed to maximise the value of their digital investments.”
Be On selected comScore vCE because of the platform’s global reach and the ability to integrate campaign metrics, such as reach and frequency, GRPs and audience composition with the company’s internal performance data. vCE provides Be On with deeper insights into digital campaign performance and reports on how many of its ads were delivered in a brand-safe environment and seen by the desired target audience.
“As a global branded entertainment platform, Be On runs campaigns across 90 markets. The ability to verify delivery to a specific target audience, in a brand safe environment, is critical for our clients,” states René Rechtman, SVP AOL Networks International. “The detailed insights that vCE provides are key to providing our clients with a holistic view of their digital campaign performance, and the opportunity to optimise campaigns in-flight allows us to provide advertisers with the biggest return on their digital investments.”
About Be On
Be On, a division of AOL Networks is a truly global branded entertainment platform that brings together content production, syndication and real time insights to provide advertisers with an end to end platform for long form branded content across all devices. Be On creates and syndicates content across 16 key verticals to 40,000 publishers in over 90 countries around the world. It has offices in the UK, US, France, Germany, Spain, Italy, Netherlands, Denmark, Sweden, and Norway.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.