Tag Archives: consumer

UCLA life scientists present new insights on climate change and species interactions

UCLA life scientists provide important new details on how climate change will affect interactions between species in research published online May 21 in the Journal of Animal Ecology. This knowledge, they say, is critical to making accurate predictions and informing policymakers of how species are likely to be impacted by rising temperatures. 

“There is a growing recognition among biologists that climate change is affecting how species interact with one another, and that this is going to have very important consequences for the stability and functioning of ecosystems,” said the senior author of the research, Van Savage, an assistant professor of ecology and evolutionary biology and of biomathematics at UCLA. “However, there is still a very limited understanding of exactly what these changes will be. Our paper makes progress on this very important question.”  (more…)

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The Relationship between Consumer Behavior and Facebook

We spend a lot of time on Facebook. No joke, right? So it should really come as no surprise that companies have turned to Facebook to appeal more directly to consumers. But how much does business marketing on Facebook affect us?  Recently Chadwick Martin Bailey, a custom market research company, teamed up with Constant Contact to conduct a study on the relationship between Facebook and consumer behavior, polling 1,491individuals 18 and older.

According to some of the highlights from the study:

1. 52% of Americans over 18 spend at least an hour on Facebook each week. That 52% can be further broken down into 29% spend 1-5 hours on the site each week, 11% spend 6-10 hours there, 6% spend 11-20 hours perusing the site, and 6% log 21+hours on Facebook each week. That’s a lot of time on Facebook! (more…)

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Advertisers: Think Twice Before Investing in Sponsorships

EAST LANSING, Mich. — Companies that spend millions of dollars sponsoring events need to be careful how and when they spend that money, as often their return on investment is difficult to measure. And occasionally it even benefits their competitors.

In a paper recently published in the Journal of Advertising, a team of researchers led by a Michigan State University faculty member found that the average consumer may not have a clear memory for the current sponsor of an event, especially if this sponsor is taking over from another. (more…)

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IBM Survey Reveals Digital Behavioral Trends for Consumers: What is your Digital Personality?

*Media & Entertainment Providers Must Practice New Rules for Engagement, Digitizing Content is Not Enough*

ARMONK, N.Y. – 16 Apr 2012: A new IBM study of the media and entertainment market, reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. (more…)

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