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IBM Survey Reveals Digital Behavioral Trends for Consumers: What is your Digital Personality?

*Media & Entertainment Providers Must Practice New Rules for Engagement, Digitizing Content is Not Enough*

ARMONK, N.Y. – 16 Apr 2012: A new IBM study of the media and entertainment market, reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. (more…)

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