Yahoo! Launches Shine Latina for Today’s Bicultural, Bilingual Woman
The Leading Website for Women’s Lifestyle Content Adds Latina Spice
SUNNYVALE, Calif. — Yahoo! Inc., the premier digital media company, today unveiled Shine Latina – a home for bicultural Latina lifestyle content, 
within Yahoo! Shine, a top site for women’s lifestyle content in the U.S. with more than 34 million unique visitors a month*.
Shine Latina takes a unique look at women’s interests and approaches them with content in English, with nods to Hispanic cultural identity. The site – created by and for bicultural Latinas – brings Hispanic women together to share insights, spark conversations and build a community. From news, lifestyle, food and beauty topics to parenting, career, and relationship advice, Latinas of various ages will be able to find quality original content, videos and recommendations they can relate to at a personal level and truly relevant to their tastes, cultural background and heritage.
“Shine reaches 3.57M U.S. Hispanics every month, more than any other Hispanic site,” said Javier Garcia, general manager of Yahoo!’s U.S. Hispanic business. “By offering culturally-relevant original content in Shine produced by our bicultural editorial team we aim to form deep emotional connections with bicultural Latinas at an unprecedented scale.” (more…)