COLUMBUS, Ohio – A desire for expensive, high-status goods is related to feelings of social status – which helps explain why minorities are attracted to bling, a new study suggests.
Previous research had shown that racial minorities spend a larger portion of their incomes than do whites on conspicuous consumption – buying products that suggest high status. (more…)
*Growing Number of Communication Channels Prompts Shift in Consumers’ Email Behavior*
RESTON, VA, January 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study on 
U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010, the number of visitors to web-based email sites declined 6 percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent as an increasingly complex digital environment influenced consumers’ communication habits. (more…)
