Big Jump in January Smartphone Adoption Driven Largely by Apple
RESTON, VA, March 6, 2013 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending January 2013. Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market share.
Smartphone OEM Market Share
129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 37.8 percent of U.S. smartphone subscribers (up 3.5 percentage points from October). Samsung ranked second with 21.4 percent market share (up 1.9 percentage points), followed by HTC with 9.7 percent share, Motorola with 8.6 percent and LG with 7 percent (up 0.3 percentage points).
| Top Smartphone OEMs 3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Oct-12 | Jan-13 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Apple | 34.3% | 37.8% | 3.5 |
| Samsung | 19.5% | 21.4% | 1.9 |
| HTC | 11.4% | 9.7% | -1.7 |
| Motorola | 10.0% | 8.6% | -1.4 |
| LG | 6.7% | 7.0% | 0.3 |
Smartphone Platform Market Share
Google Android ranked as the top smartphone platform with 52.3 percent market share, while Apple’s share increased 3.5 percentage points to 37.8 percent. BlackBerry ranked third with 5.9 percent share, followed by Microsoft (3.1 percent) and Symbian (0.5 percent).
| Top Smartphone Platforms 3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Oct-12 | Jan-13 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 53.6% | 52.3% | -1.3 | |
| Apple | 34.3% | 37.8% | 3.5 |
| BlackBerry | 7.8% | 5.9% | -1.9 |
| Microsoft | 3.2% | 3.1% | -0.1 |
| Symbian | 0.6% | 0.5% | -0.1 |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
*Source: comScore