Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch
comScore Previews Findings from TabLens™, its Forthcoming Syndicated Tablet Measurement Service
RESTON, VA, June 8, 2012 – comScore, Inc., a leader in measuring the digital world, today released new insights on the U.S. tablet market from 
comScore TabLens™, its forthcoming monthly syndicated service providing insights into tablet ownership and usage. The report found that tablets have quickly reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month average period ending April 2012. The study also found that tablet users were nearly three times more likely to watch video on their device compared to smartphone users, with 1 in every 10 tablet users viewing video content almost daily on their device.
“Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home,” said Mark Donovan, comScore SVP of Mobile. “It’s not surprising to see that once consumers get their hands on their first tablet, they are using them for any number of media habits including TV viewing.” (more…)
