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comScore Releases ‘2013 Europe Digital Future in Focus’ Report

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Russia Has Europe’s Largest Internet Audience, Whilst Turkey Counts the Youngest Users

Highest Penetration in Europe: 2 in 3 Dutch Internet Users Visited Banking Sites

London, UK, 21st March 2013 – comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Europe Digital Future in Focus report. The report provides a comprehensive overview of the European market and identifies the prevailing trends in web usage, online video, mobile and search. There is also a special scorecard section, which shows the top sites for all 18 European countries measured by comScore as well as an overview of top news, retail and online banking sites per market.

“European consumers are more digitally-engaged than ever before and their usage of mobile, internet-enabled devices is re-defining the media landscape,” said Paul Goode, Chief Advisor Industry Relations for comScore in Europe. “Advertisers, agencies and media owners need to understand the rising number of multi-platform consumers and the more complex digital ecosystem that has developed over the past years. Insights about key trends and underlying drivers enable clients to manage their digital investments effectively.” (more…)

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comScore Releases the “2013 Mobile Future in Focus” Report

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Report Features Insights on Key Mobile Trends from 2012 and What They Mean for the Year Ahead

RESTON, VA, February 25, 2013– comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have shaped mobile media consumption and shifted market dynamics across mobile networks, platforms, and OEMs. The report also includes key mobile market insights from the United Kingdom, France, Germany, Spain, Italy, Canada, and Japan.

“2013 was a watershed year for mobile, with smartphones surpassing 50 percent penetration and tablets continuing to gain traction,” said Mark Donovan, comScore SVP for Mobile. “As consumers incorporate these devices into their daily diet of digital media consumption, marketers and media companies are challenged to confront this emerging multi-platform paradigm. Having a clear view of today’s digital landscape – and particularly the rapidly expanding usage of mobile devices – will be critical to success in the year ahead.” (more…)

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