Tag Archives: YouTube

comScore Releases January 2012 U.S. Online Video Rankings

By Guest PostFebruary 20, 2012Technologyadap, brightroll video network, Comscore, comscore video metrix, content, Facebook, Google, hulu, machinima, maker studios, online video, specific media, us population, vevo, video ads, warner music, Yahoo, YouTube

*Long-Form Video Content on the Rise, Reaching 6 Minutes on Average in January*

RESTON, VA, February 20, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties. (more…)

msnNOW Taps Social Media to Find, Explore the Web’s Hottest Trends in Real-Time

By Guest PostFebruary 17, 2012Technologybing, bloggers, bob visse, demand dashboard, Facebook, friday video, grammys, html, info snackers, jeremy lin, klaus diaconu, mobile phone, msn, msnnow, music industry, new york knicks, rebecca black, social media, Twitter, whitney houston, YouTube

*Go behind the scenes with msnNOW, a new service that provides up-to-the-minute updates on breaking news, trends, and social conversations.*

REDMOND, Wash. – It was a story that everyone hoped wasn’t true. On Saturday, Feb. 11, the day before the Grammys, Twitter and Facebook posts reported that one of the music industry’s once brightest stars, Whitney Houston, had died. Variations on the hashtag #RIPwhitney filled the top trending spots on Twitter. Facebook feeds were filled with memories of the late singer’s music – a first kiss, a first dance or first song ever bought. And YouTube exploded with videos of Houston’s past performances.

An hour or so after reports of the singer’s death began appearing via social media sites, the mainstream media began reporting confirmations of her death. As the day progressed, the major cable news stations began reading celebrity tweets aloud memorializing the singer and encouraging readers to visit their Facebook fan pages to join in the discussion. (more…)

European Engagement on Entertainment Sites Grows 10 Percent in the Past Year

By Guest PostOctober 11, 2011TechnologyComscore, dailymotion, european markets, Facebook, france, german prosiebensat1, Germany, Google, internet usage in europe, italy, Microsoft, poland, russian federation, russian social network, spain, top european web property, turkey, united kingdom, vevo, vkontakte, YouTube

*comScore Releases Overview of European Internet Usage for August 2011*

LONDON, UK, 11 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. (more…)

IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness

By Guest PostOctober 11, 2011Technologyblogs, carolyn heller baird, cfos, chief financial officers, chief marketing officers, cmos, Facebook, four ps, global markets, ibm, ibm institute for business value, ibm study, key market forces, marketing organizations, markets and technology, nature of customer relationships, place, price, products, promotion, return on investment, roi, social media, social platforms, top marketing executives, Twitter, YouTube

*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands*
*CMOs struggling to prove the return on marketing investments*

ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)

Developers Tune In to Microsoft’s Channel 9

By Guest PostSeptember 10, 2011Media, TechnologyBill Gates, bill hill, channel 9, channel 9 formula, channel 9 live, cockpit channel, coding4fun, developer and platform evangelist, dpe, Entertainment, halloween videos, jeff sandquist, laura foy, Microsoft, new york times, pdc, professional developers conference, scott guthrie, Twitter, united airlines flights, visual studios, Wall Street Journal, windows, YouTube

*Channel 9 has been broadcasting from inside Microsoft’s labs and offices since 2004, giving a large community of developers an insider’s view of the people behind the company’s products and technologies.*

REDMOND, Wash – Passengers on United Airlines flights have long turned their in-flight entertainment dials to Channel 9 to hear what’s happening in the cockpit. For more than seven years, developers have had a similar opportunity to get inside the mind of Microsoft.

Microsoft’s Channel 9 – named for United’s cockpit channel – has been broadcasting since 2004 from inside the company’s offices and labs. Be it quirky Halloween videos that get hundreds of thousands of hits or hour-long interviews with the company’s most talented engineers, Channel 9 pulls back the curtain at Microsoft to reveal its human side. (more…)

comScore Releases July 2011 U.S. Online Video Rankings

By Guest PostAugust 22, 2011Technologyamericans, brightroll video network, Comscore, Facebook, Google, howcast, hulu, internet users, machinima, maker studios, Microsoft, online video content, vevo, viacom digital, video metrix, YouTube, youtube partner channels

*comScore Announces Availability of New YouTube Partner Reporting*

RESTON, VA, August 22, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.

YouTube Partner Reporting Now Available in Video Metrix

comScore is now able to provide YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences. The July data release for YouTube Partner Reporting includes dozens of beta partners, while comScore and Google plan to initiate reporting of more partners with the release of August data. (more…)

comScore Releases May 2011 U.S. Online Video Rankings

By Guest PostJune 17, 2011Technologybrightroll video network, Comscore, Facebook, Google, hulu, internet users, online video, tremor media video network, vevo, viacom digital, video ads, Yahoo, YouTube

*Average YouTube Viewer Watched More Than 5 Hours of Video*

RESTON, VA, June 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 147.2 million unique viewers, followed by VEVO with 60.4 million viewers and Yahoo! Sites with 55.5 million viewers. Facebook.com came in fourth with 48.2 million viewers, while Viacom Digital ranked fifth with 46.5 million viewers. Google Sites had the highest number of viewing sessions with more than 2.1 billion, and highest time spent per viewer at 311 minutes, crossing the 5-hour mark for the first time. (more…)