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comScore Releases January 2011 U.S. Online Video Rankings

By ShamsFebruary 16, 2011Technologyaol, brightroll video network, Comscore, comscore video metrix, google sites, hulu, internet users, microsoft sites, online video content, potential reach, tremor media video network, u s, vevo, viacom digital, video ads, Yahoo, YouTube

*VEVO Captures Second Place in Video Content Ranking*

RESTON, VA, February 15, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 171 million U.S. Internet users watched online video content in January for an average of 14.5 hours per viewer. The total U.S. Internet audience engaged in nearly 4.9 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 144.1 million unique viewers. VEVO captured the #2 ranking with 51.0 million viewers, followed by Yahoo! Sites with 48.7 million viewers. Viacom Digital took the fourth position with 48.1 million viewers, while AOL, Inc. drew 44.5 million viewers. Google Sites had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 283 minutes, or 4.7 hours. (more…)

comScore Releases December 2010 U.S. Online Video Rankings

By Guest PostJanuary 21, 2011Technologyadap, brightroll video network, Comscore, comscore video metrix, Google, hulu, online video, tremor media video network, tv, us internet online video content, vevo, viacom digital, Yahoo, YouTube

*VEVO Rakes in 50 Million Viewers One Year After Its Launch*

RESTON, VA, January 21, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. (more…)

comScore Launches Video Metrix 2.0 in the UK to Measure Evolving Online Video Landscape

By Guest PostJanuary 13, 20111 commentTechnologyad impressions, bbc, Comscore, digital world, Europe, google sites, internet users, itv, mike read, online video, online video measurement service, spotxchange video network, traditional media, uk, uk internet users, video landscape, video metrix, video metrix 2.0, YouTube

*New Metrics Offer Detailed Market Intelligence for UK Industry*

London, UK, 13 January, 2010: comScore, Inc., a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the realities of today’s online video landscape. For more information on Video Metrix 2.0, please visit www.videometrix2.com. (more…)

comScore Releases November 2010 U.S. Online Video Rankings

By Guest PostDecember 17, 2010Technologyadap, americans, aol, break media, brightroll video network, Comscore, comscore video metrix, cwtv, digital world, Facebook, Google, hulu, online video content, scanscout network, television, tremor media, tv, us internet audience, us internet users, vevo, viacom digital, video ads, Yahoo, YouTube

*Viewers at Google Sites Watch Average 4.5 Hours of Video During Month*

RESTON, VA, December 16, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in November. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. (more…)

In Australia, Men Watch Twice the Amount of Online Video as Women

By Guest PostDecember 6, 2010Technologyamy weinberger, australia, australians, Comscore, comscore video metrix, content on the web, dailymotion, Facebook, females, Google, internet population, males, Microsoft, new zealand, online video, vevo, video online, video properties, YouTube

*Australians Watched Nearly 3 Hours of Online Video per Viewer at YouTube.com in October*

Sydney, Australia, December 6 , 2010 – comScore, Inc., a leader in measuring the digital world, today released its October 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that nearly 80 percent of Australia’s Internet population viewed video online in October, with an average viewer watching nearly 8 hours of video during the month. The report also revealed that male online video viewers in Australia spend nearly double the amount of time viewing video compared to women. (more…)

comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

By Guest PostNovember 30, 20102 commentsTechnologyadvertisers, alejandro fosk, Argentina, brazil, Chile, Comscore, comscore video metrix, Facebook, footprint, globo, Google, internet users, latin america, Mexico, publishers, spain, vevo, video properties, YouTube

*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain*

Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337 (more…)

World Politics: Balance of Power Between the U.S. and China

By Guest PostNovember 25, 20101 commentEconomy, Politicsamericans, China, chinese, chinese education system, college graduates, edward stern, Facebook, hubei province, industrial power, jobless, middle east, super power, united states, world war, YouTube

For the first time since establishing itself as a world super power following World War I, the United States appears like it may be losing its footing. The prosperous nation’s economy is tanking. Thousands of Americans are jobless, with houses being foreclosed left and right. Americans have little confidence in their beleaguered government, which is in serious debt. There is little consensus amongst politicians or citizens regarding important issues, which has led to great party-based divisions in the country. The country is fighting a losing battle in the Middle East, and has been at war continuously since World War II. (more…)

YouTube PSAs: Comments More Persuasive Than Videos

By Guest PostNovember 19, 20101 commentCulture, Technologyanti-marijuana, anti-marijuana psas, attitudes about marijuana, james anthony, joseph walther, marijuana, michigan state university, perceptions, psas, video quality, videos, YouTube

Professor Joseph Walther led an MSU research project that found that comments accompanying YouTube public service announcements were more persuasive to viewers than the videos themselves. Image credit: Michigan State University

EAST LANSING, Mich. — Michigan State University researchers, studying public service announcements placed on YouTube about marijuana use, have found that the comments accompanying the PSAs are more influential among viewers than the videos themselves.

The researchers showed four anti-marijuana PSAs, and the accompanying comments, to college students and asked for their evaluations of the PSAs and their attitudes about marijuana.

What was found was that negative, derisive comments about the video led the students to perceive the video as worse than when the comments were positive, even though they watched the videos individually. And when students identified with the anonymous commenters, the comments affected their perceptions of marijuana’s harmful effects.

“Generally, the comments changed people’s attitudes more than the variations of the videos,” said Joseph Walther, a professor in the Department of Telecommunication, Information Studies and Media, and the Department of Communication, who led the research. (more…)

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