Tag Archives: YouTube

comScore Releases July 2010 U.S. Online Video Rankings

*Facebook.com Climbs to Third in Online Video Content Ranking with 46 Million Viewers*  

RESTON, VA, August 16, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2010 data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content during the month for an average of 14.7 hours per viewer.

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Online Habits: Where Are We Going?

A study by Nielsen into the habits of Internet users in the United States of America might provide a guideline as to future Internet user habits round the globe, since the USA sets the trend in virtual reality. What were the findings of this study? For a start, a huge disparity in Internet access via PC and mobile means. And by 2014, the video will dominate nearly 100% of web-use?

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Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide

*comScore Releases Report, Women on the Web: How Women are Shaping the Internet*  

Reston, VA July 28, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.  

Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. To download a copy of Women on the Web: How Women are Shaping the Internet, please visit: www.comscore.com/WomenOnTheWeb

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comScore Launches Video Metrix 2.0 to Measure Evolving Web Video Landscape

*Next Generation Online Video Measurement Service Features Video Ad Reporting*  

*New Metrics Enable Cross-Media Comparability and Help Improve Monetization of the Online Video Medium* 

RESTON, VA, July 15, 2010 – comScore, Inc. a leader in measuring the digital world, today announced the introduction of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service.

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