Tag Archives: unique viewers

comScore Launches Video Metrix 2.0 to Measure Evolving Web Video Landscape

*Next Generation Online Video Measurement Service Features Video Ad Reporting*  

*New Metrics Enable Cross-Media Comparability and Help Improve Monetization of the Online Video Medium* 

RESTON, VA, July 15, 2010 – comScore, Inc. a leader in measuring the digital world, today announced the introduction of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service.

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