Tag Archives: video ad

comScore Releases September 2012 U.S. Online Video Rankings

Maker Studios Inc. Climbs Into #3 Position in YouTube Partner Channels Ranking

RESTON, VA, October 29, 2012– comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in September with 150.3 million unique viewers, followed by Yahoo! Sites with 57.4 million, AOL, Inc. with 53.8 million, VEVO with 50.3 million and Facebook.com with 46.4 million. More than 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.1 billion, followed by AOL, Inc. with 741 million. Google Sites had the highest average engagement among the top ten properties. (more…)

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64 Percent of UK Online Video Audience Exposed to Video Ads in January

*Males Showed 3x Higher Engagement with Online Content Videos than Females*

LONDON, UK, 7 March 2012 – comScore, Inc., a leader in measuring the digital world, today released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers. An analysis of online content video and video ad viewers showed that 64.1 percent of the online video audience was exposed to a video ad, with the 15-24 age group representing the largest video ad audience in terms of both unique viewers and engagement.

YouTube Helps Propel Google Sites as Top Online Video Destination
34.2 million UK internet users saw a total of nearly 8.4 billion videos for 58.8 billion minutes in January. While the size of the UK online video audience has not grown in the past six months, the number of videos viewed has grown 28 percent while the total time users spent engaging with online video grew 42 percent, suggesting that online video viewers continue to become more engaged over time. (more…)

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comScore Releases July 2010 U.S. Online Video Rankings

*Facebook.com Climbs to Third in Online Video Content Ranking with 46 Million Viewers*  

RESTON, VA, August 16, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2010 data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content during the month for an average of 14.7 hours per viewer.


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comScore Launches Video Metrix 2.0 to Measure Evolving Web Video Landscape

*Next Generation Online Video Measurement Service Features Video Ad Reporting*  

*New Metrics Enable Cross-Media Comparability and Help Improve Monetization of the Online Video Medium* 

RESTON, VA, July 15, 2010 – comScore, Inc. a leader in measuring the digital world, today announced the introduction of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service.


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