Tag Archives: traffic

Yahoo! and Media.net Launch Contextual Ads for Web Publishers

By Technology, , , , , , , , , , , , , , , , , ,

New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue

SUNNYVALE, Calif. & AUSTIN, Texas — Yahoo! and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.

“Since its inception, Media.net has invested tremendous resources — people, capital and time — to build what Yahoo! identifies to be a terrific monetization solution for web publishers,” said Al Echamendi, Vice President, Business Development, Yahoo!. “During our evaluation process, we recognized Media.net as a technology and innovation leader, with a strong management team that has a significant business track record and industry experience.” (more…)

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China Olympics Traffic Measures Cut Carbon Emissions

By Environment, , , , , , , , , , , , , , , , , , , ,

A new NASA-funded study of the impacts of China’s traffic restrictions for the 2008 Summer Olympics in Beijing shows how widespread changes in transportation patterns could greatly reduce the threat of climate change.

New research by an international team of scientists led by the National Center for Atmospheric Research (NCAR), Boulder, Colo., indicates that China’s restrictions on motor vehicles designed to improve air quality during the games had the side benefit of dramatically cutting emissions of carbon dioxide by between 26,500 and 106,000 U.S. tons (24,000 and 96,000 metric tons) during the event. (more…)

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City of Zhenjiang, China and IBM Collaborate to Build a Smarter City

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*IBM Smarter Cities Solution Helps Zhenjiang Boost Economic Development and Tourism Plans*

Armonk, NY & Zhenjiang, China – 24 Feb 2012: IBM and the City of Zhenjiang, China today announced that IBM is helping to transform the city’s public transportation system. Zhenjiang will use hardware, software, services and technologies from IBM’s Research labs, all brought together through the IBM Intelligent Operations Center (IOC) for Smarter Cities – a solution that will serve as the central point of command for the city.

Zhenjiang is a renowned historical and cultural city in the eastern People’s Republic of China (PRC), a region experiencing rapid economic growth.  Zhenjiang has an estimated population of three million people and has become an important regional transportation hub due to its location near the intersection of the Yangtze River and the Grand Canal, the longest canal in the world.  It is also considered a state model for environmental protection. (more…)

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Yahoo! Sets Records With The Royal Wedding; Drives Largest Traffic Day for Single Event

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*Names Jai Singh Editor-in-Chief of Yahoo! Media Network*

SUNNYVALE, Calif.–(BUSINESS WIRE)— Yahoo! Inc. drove its largest traffic numbers for a single event last week when the world turned to the company for coverage of the Royal Wedding. Over a 24-hour period on Friday, April 29, 2011, Yahoo! drove more traffic and video to its coverage of the wedding than any previous event. (more…)

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No Left Turn: ‘Superstreet’ Traffic Design Improves Travel Time, Safety

By Science, , , , , , , , , , , ,

The so-called “superstreet” traffic design results in significantly faster travel times, and leads to a drastic reduction in automobile collisions and injuries, according to North Carolina State University researchers who have conducted the largest-ever study of superstreets and their impacts.

Superstreets are surface roads, not freeways.  It is defined as a thoroughfare where the left-hand turns from side streets are re-routed, as is traffic from side streets that needs to cross the thoroughfare. In both instances, drivers are first required to make a right turn and then make a U-turn around a broad median. While this may seem time-consuming, the study shows that it actually results in a significant time savings since drivers are not stuck waiting to make left-hand turns or for traffic from cross-streets to go across the thoroughfare. (more…)

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