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Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide

By Guest PostJuly 28, 2010Culture, TechnologyComscore, digital world, female Internet user, gender-specific differences, linda boland Abraham, smartphone, Social networking sites, web usage, women on the web, women online usage, YouTube

*comScore Releases Report, Women on the Web: How Women are Shaping the Internet*

Reston, VA July 28, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.

Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. To download a copy of Women on the Web: How Women are Shaping the Internet, please visit: www.comscore.com/WomenOnTheWeb

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Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide