Tag Archives: YouTube

Online Habits: Where Are We Going?

A study by Nielsen into the habits of Internet users in the United States of America might provide a guideline as to future Internet user habits round the globe, since the USA sets the trend in virtual reality. What were the findings of this study? For a start, a huge disparity in Internet access via PC and mobile means. And by 2014, the video will dominate nearly 100% of web-use?

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Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide

*comScore Releases Report, Women on the Web: How Women are Shaping the Internet*  

Reston, VA July 28, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.  

Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. To download a copy of Women on the Web: How Women are Shaping the Internet, please visit: www.comscore.com/WomenOnTheWeb

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comScore Launches Video Metrix 2.0 to Measure Evolving Web Video Landscape

*Next Generation Online Video Measurement Service Features Video Ad Reporting*  

*New Metrics Enable Cross-Media Comparability and Help Improve Monetization of the Online Video Medium* 

RESTON, VA, July 15, 2010 – comScore, Inc. a leader in measuring the digital world, today announced the introduction of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service.

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