Tag Archives: Comscore

Brazilian Online Video Audience Reaches 43 Million Unique Viewers in December 2012

By Guest PostFebruary 6, 2013Technologyadvertisers, alejandro fosk, brazil, brazilian, brazilian internet users, China, Comscore, comscore video metrix, Facebook, Google, latin america, online video activities, online video audience, online video market, publishers, russia, social networking destination, video viewing behavior, Yahoo, YouTube

Analysis of Online Video in Brazil Shows Facebook as the Fastest Growing Top 10 Online Video Destination in Past Year

Sao Paulo, Brazil, February 6, 2013 – comScore , a leader in measuring the digital world, today released an analysis on online video activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide with a viewing audience of 43 million people in December.

“Online video is an important part of the internet landscape in Brazil, reaching a large number of people in an engaging context that is attractive to marketers and advertisers,” said Alejandro Fosk, comScore senior vice president for Latin America. “comScore Video Metrix supports this growing market in Latin America by providing accurate and objective insights on online video viewing behavior that publishers, advertisers and agencies can rely on to make smarter digital investments.” (more…)

comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

By Guest PostFebruary 4, 2013Technologyandrea jacobs, Comscore, comscore surveys, consumer awareness, developer, digital wallet, google wallet, isis, lemon wallet, levelup, mastercard, measure, offline retail transactions, online, opt in panel, paypal, road map 2013, sound marketing, square wallet, Technology, us consumers

New Report “Digital Wallet Road Map 2013” Offers Data, Insights and Strategies for Overcoming Barriers on Awareness, Understanding of Benefits, Availability and Security Concerns

RESTON, VA, February 4, 2012 – comScore, Inc., a leader in measuring the digital world, today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions, only had awareness among 51 percent of U.S. consumers for wallets other than PayPal.

“Digital wallets represent an innovative technology that has not yet reached critical mass among consumers due to a variety of factors, including low awareness and a muddied understanding of their benefits,” said Andrea Jacobs, comScore Payments Practice Leader. “This study delves deeply into the mindset of consumers with respect to their potential use of digital wallets, in addition to helping size the market opportunity. The study also provides guidance on how digital wallet providers, marketers, developers and retailers can contribute to growing adoption of this technology.” (more…)

comScore Reports November 2012 U.S. Mobile Subscriber Market Share

By Guest PostJanuary 3, 2013Technologyapple, blogs, Comscore, google android, htc, industry, intelligent online survey, lg, Microsoft, mobilens data, motorola, oem, Samsung, secondary device, smartphones, Social networking sites, symbian, u.s. mobile phone

Samsung and Apple Continue to Seize Share in OEM Market

RESTON, VA, January 3, 2013– comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.9 percent market share. Google Android continued to lead among smartphone platforms, accounting for 53.7 percent of smartphone subscribers, while Apple secured 35 percent.

OEM Market Share

For the three-month average period ending in November, device manufacturer Samsung ranked as the top OEM with 26.9 percent of U.S. mobile subscribers (up 1.2 percentage points). Apple ranked second with 18.5 percent market share (up 1.4 percentage points), followed by LG with 17.5 percent share, Motorola with 10.4 percent and HTC with 5.9 percent. (more…)

Argentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month

By Guest PostDecember 20, 2012Technologyalejandro fosk, analysis, Argentina, ask, brazil, Chile, Comscore, Facebook, hi5, latin america, leading social network, level of engagement, linkedIn, market, Mexico, peru, slideshare, social networking activity, social networking markets, tumblr

Analysis of Social Networking in Latin America Shows LinkedIn Grabbing #2 Position with35 Million Monthly Visitors

Santiago, Chile, December 20, 2012 – comScore, a leader in measuring the digital world, today released an analysis of social networking activity in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past year due to both organic growth and the acquisition of Slideshare.net, is now the second most visited social network in Latin America. (more…)

comScore Releases November 2012 U.S. Search Engine Rankings

By Guest PostDecember 13, 2012Technologyaol, ask network, Comscore, comscore qsearch, Google, Microsoft, organic search result, powered by bing, u.s. search marketplace, Yahoo

RESTON, VA, December 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 67 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in November with 67 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 16.2 percent (up 0.2 percentage points) and Yahoo! Sites with 12.1 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent. (more…)

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

By Guest PostDecember 3, 2012Technologyallscripts, baby boomers, Comscore, comscore health, correlation, data, digital, electronic medical records, generation x, hcp, Health, health social media, john mangano, medscape, mobile phones, online behavior, physician mobile survey, physicians, sermo, site, us physicians, work habits

More Than Half of Physicians Show Interest in Using Mobile Devices and Tablets at Work

RESTON, VA, December 3, 2012 – comScore, Inc., a leader in measuring the digital world, today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’ attitudes toward mobile devices and tablets in the workplace. Based on a longitudinal study of a permission-based panel of 1,000 U.S. physicians, the study showed that HCP Content websites such as Medscape.com, which provide content or services catering specifically to physicians, reached the highest percentage of physicians (81 percent) in comparison to other types of health sites. However, Electronic Medical Records sites such as Allscripts.com showed higher engagement as physicians have begun to use these sites to replace paper record-keeping. The study also revealed that although computers are still the most often used device to go online at work by physicians, more than half of physicians expressed interest in using mobile phones and tablets in the workplace. (more…)

comScore Reports $41.9 Billion in Q3 2012 U.S. Retail E-Commerce Spending, Up 15 Percent vs. Year Ago

By Guest PostNovember 7, 2012Technology2012, apparel, Comscore, comscore chairman, double digit, ecommerce sale, ecommerce sector, Economy, estimate, event tickets, gian fulgoni, growth, growth rate, macroeconomic environment, q3, rate, retail, showrooming behavior, US, us consumer

comScore Chairman Gian Fulgoni to Present Overview of Q3 2012 E-Commerce Trends in Upcoming Webinar

RESTON, VA, November 7, 2012 – comScore, Inc., a leader in measuring the digital world, today released its Q3 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $41.9 billion for the quarter, up 15 percent versus year ago. This represents the twelfth consecutive quarter of positive year-over-year growth and eighth consecutive quarter of double-digit growth. (more…)

comScore Releases September 2012 U.S. Online Video Rankings

By Guest PostOctober 29, 2012Technologyadap, alloy digital, aol, brightroll video, Comscore, data, digital world, Facebook, fullscree, Google, hulu, internet user, machinima, network, online content, schmooru, site, US, vevo, video, video ad, view, Yahoo, YouTube

Maker Studios Inc. Climbs Into #3 Position in YouTube Partner Channels Ranking

RESTON, VA, October 29, 2012– comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in September with 150.3 million unique viewers, followed by Yahoo! Sites with 57.4 million, AOL, Inc. with 53.8 million, VEVO with 50.3 million and Facebook.com with 46.4 million. More than 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.1 billion, followed by AOL, Inc. with 741 million. Google Sites had the highest average engagement among the top ten properties. (more…)