Tag Archives: Comscore

Tablets Reinvent Americans’ Relationship with Print

By Guest PostOctober 17, 2012TechnologyComscore, comscore tablens, consumption dynamics, digital world, kindle fire, magazine readership, mark donovan, mobile, newspaper audience, nook tablet, online newspaper, owner, pcs, publisher, smartphones, tablet newspaper, tablets, user

Nearly 2 in 5 Tablet Owners Read Newspapers and Magazines on Their Device in August

Kindle Fire Owners Most Likely to Consume News According to comScore TabLens

RESTON, VA, October 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms revealed that Kindle Fire users displayed the strongest propensity for reading newspapers and magazines on their device.

“Tablets are fundamentally redefining how people consume news and information, with the format more conducive to reading longer form content than PCs or smartphones,” said Mark Donovan, comScore SVP of Mobile. “In the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space. Publishers that understand how these devices are shifting consumption dynamics will be best positioned to leverage this platform to not only drive incremental engagement among current subscribers but also attract new readers.” (more…)

comScore Reports August 2012 U.S. Mobile Subscriber Market Share

By Guest PostOctober 2, 2012Technologyamericans, apple, application, Comscore, google android, htc, industry, intelligent, market share, Microsoft, mobile device, mobile phone, mobile subscriber, mobilens data, motorola, oem, online survey, rim, Samsung, smartphone, symbian, text messaging, US

Apple Inches Closer to #2 Position in OEM Market

RESTON, VA, October 2, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.7 percent market share. Google Android led among smartphone platforms, accounting for 52.6 percent of smartphone subscribers, while Apple accounted for 34.3 percent. (more…)

QR Code Usage among European Smartphone Owners Doubles Over Past Year

By Guest PostSeptember 19, 2012Technologybenchmark data, Comscore, eu5 market, european market, france, Germany, hesham al jehani, italy, mobile, mobilens data, qr code, smartphone user, spain, united kingdom, usage

Germans are Most Avid Users of QR Codes, while Spain Ranks as Fastest Growing Market

London, UK, 19 September 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts. (more…)

comScore MMX Ranks Top 50 U.S. Web Properties for August 2012

By Guest PostSeptember 12, 2012Technologyad exchanges, ad focus, advertising networks, aol advertising, august 2012, buy side networks, census, Comscore, comscore mmx, cookie rejection, data, demographic universe, digital world, dsps, Facebook, Google, google ad network, inorganic increase, instagram, linkedIn, methodology, Microsoft, mmx data, monthly analysis, MySpace, online media, pulsepoint, revv platform, rubicon project, safari browser, sharethis, specific media, ssps, tumblr, Twitter, udm, unified digital measurement, US, us market, usage, vibrant media, web activity, Yahoo

RESTON, VA, September 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.

With the release of August 2012 U.S. MMX data, comScore introduced three important methodological enhancements to our estimates that will affect data on a go-forward basis. The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology.. (more…)

comScore Reports July 2012 U.S. Mobile Subscriber Market Share

By Guest PostSeptember 4, 2012Technologyamericans, apple, Comscore, game playing, google android, htc, industry, lg, mobile phone, mobilens data, motorola, oem, Samsung, secondary device, US

Apple’s Share of Smartphone Market Grows to 1 in 3 Subscribers

RESTON, VA, September 4, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to lead among smartphone platforms, accounting for 52.2 percent of smartphone subscribers, while Apple secured 33.4 percent.

OEM Market Share

For the three-month average period ending in July, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 18.4 percent share. Apple continued to gain share in the OEM market, ranking third with 16.3 percent of mobile subscribers (up 1.9 percentage points), followed by Motorola with 11.2 percent and HTC with 6.4 percent (up 0.4 percentage points). (more…)

In India, 1 in 4 Online Minutes are Spent on Social Networking Sites

By Guest PostAugust 20, 2012TechnologyComscore, comscore mmx, Facebook, google sites, India, kedar gavane, Microsoft, nic, rediff, top online sites, Yahoo, YouTube

Google Sites, Facebook and Yahoo! Sites Lead as Top Destinations in India

comScore to Present Complimentary Webinar on “The Rise of India’s Digital Consumer and What it Means for the Future”

Mumbai, India, August 20, 2012 – comScore, Inc., a leader in measuring the digital world, today released a study on the top online sites and activities in India from its comScore MMX service. The report found that Google Sites ranked as the top destination in June 2012 reaching nearly 95 percent of the online population, while social networking reigned as the top online activity accounting for 25.2 percent of all online minutes. These findings, among others, will be presented via a complimentary, live webinar titled The Rise of India’s Digital Consumer and What it Means for the Future on Tuesday, August 21. For more information and to register, (more…)

Why Buy a Tablet? Selection of Apps, Price and Device Brand Most Important Factors in Purchase Decision

By Guest PostAugust 6, 2012Technologyadvertisers, android, android tablet, apps, buy, Comscore, comscore mobilens, comscore tablens, consideration factors, device brand, important factors, ipad, kindle fire, mark donovan, network operators, oems, price, publishers, purchase decision, surface tablet, tablens, tablet, us tablet, why

comScore Introduces TabLens™ to Provide Insight into the U.S. Tablet Market

RESTON, VA, August 6, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore TabLens™, its monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens provides insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.

“comScore is pleased to announce the availability of TabLens to bring reliable monthly reporting and metrics around tablet devices and their owners,” said Mark Donovan, comScore SVP of Mobile. “TabLens delivers the critical market insights needed by publishers, advertisers, OEMs, and network operators as they attempt to capture value in one of the fastest-growing and most profitable technology markets of all time.” (more…)

comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness

By Guest PostJuly 18, 2012Technologyasos, Comscore, Facebook, facebook marketing, fiona marshall, france, friends of fans, Germany, la redoute, like series, mike shaw, nicolas perignon, power, purchase behavior, social media, topshop, uk, white paper, zara

Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure

London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.

“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)