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comScore MMX Ranks Top 50 U.S. Web Properties for August 2012

By Guest PostSeptember 12, 2012Technologyad exchanges, ad focus, advertising networks, aol advertising, august 2012, buy side networks, census, Comscore, comscore mmx, cookie rejection, data, demographic universe, digital world, dsps, Facebook, Google, google ad network, inorganic increase, instagram, linkedIn, methodology, Microsoft, mmx data, monthly analysis, MySpace, online media, pulsepoint, revv platform, rubicon project, safari browser, sharethis, specific media, ssps, tumblr, Twitter, udm, unified digital measurement, US, us market, usage, vibrant media, web activity, Yahoo

RESTON, VA, September 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.

With the release of August 2012 U.S. MMX data, comScore introduced three important methodological enhancements to our estimates that will affect data on a go-forward basis. The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology.. (more…)

Counting Horseshoe Crabs

By Guest PostMay 17, 2012Nature, Sciencecensus, crab line, crab population, delaware bay, dover, eadoh reshef, fertilization, field research, horseshoe crab, joanna york, jonathan dinman, kayla krenitsky, marine science, megan nogan, migration, pvc pipe, st jones reserve, tammy beeson, teresa messmore, university of delaware, will goldman

Marine science majors conduct field research with horseshoe crab census

Wearing sneakers and rain boots, University of Delaware freshmen got their feet wet as marine biologists recently while counting horseshoe crabs along the Delaware Bay. The students participated in a monitoring effort to gain firsthand experience in field research with their fellow marine science majors.

“Where else can you go on a Saturday night to count horseshoe crabs?” freshman Will Goldman said. (more…)

The Emperor’s New Close-Up

By Guest PostApril 15, 2012Nature, ScienceAntarctic, antarctic ice shelves, behavior of emperor, brent pellinen, british antarctic survey, cape crozier, census, claire porter, climatic, deane morrison, ecology, emperor penguins, Environment, guano, icons, mcmurdo station, michelle larue, pansharpening, penguin poo, peter fretwell, polar geospatial center, satellite image, satellites, university of minnesota

U researchers map emperor penguin colonies by satellite

Emperor penguins may be icons of the Antarctic, but they aren’t immune to disturbances in their environment.

As climatic and other changes unfold, emperors may dwindle in numbers. But how to tell, when researchers can’t access all the emperor colonies dotting the Antarctic ice shelves and count heads every year?

Satellites, that’s how. (more…)

Tag Archives: census

comScore MMX Ranks Top 50 U.S. Web Properties for August 2012

Counting Horseshoe Crabs

The Emperor’s New Close-Up