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European Women Drive Majority of Engagement at Online Retail and Community Websites

By Guest PostJuly 2, 2012Technologycommunity website, Comscore, cosmetics, Europe, european women, fragrances, german, internet usage, odnoklassniki, online retail, otto gruppe, russia, russian internet audience, social networking site, tumblr, turkey

comScore Releases May 2012 Overview of European Internet Usage Showing Tumblr, Otto Gruppe and Groupon among Most Women-Oriented Web Properties

London, UK, 2 July 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 395.7 million Europeans went online in May 2012 for an average of 27.6 hours each. The data for May, which includes internet usage in 49 European markets aggregated into the European region and individual reporting on 18 markets, also highlights the site categories and web properties with the highest concentration of usage among women in Europe. Tumblr.com had the highest concentration of usage among women, who accounted for 69 percent time spent on the popular social network. The report also showed that women generated the majority of time spent on multiple Retail subcategories, such as Fragrances/Cosmetics (71 percent share), Apparel (67 percent) and Department Stores (65 percent). (more…)

comScore Releases May 2012 U.S. Search Engine Rankings

By Guest PostJune 13, 2012Technologyaol, ask network, Comscore, comscore qsearch, core search market, Google, microsoft sites, organic search, powered by bing, u.s. search marketplace, Yahoo

RESTON, VA, June 13, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 66.7 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in May with 66.7 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 15.4 percent and Yahoo! Sites with 13.4 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent. (more…)

Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

By Guest PostJune 8, 2012Technologyaudiences, Comscore, comscore tablens, gender composition, mark donovan, media habits, mobile phone subscribers, monetization potential, smartphone users, tv content, us tablet market, video content

comScore Previews Findings from TabLens™, its Forthcoming Syndicated Tablet Measurement Service

RESTON, VA, June 8, 2012 – comScore, Inc., a leader in measuring the digital world, today released new insights on the U.S. tablet market from comScore TabLens™, its forthcoming monthly syndicated service providing insights into tablet ownership and usage. The report found that tablets have quickly reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month average period ending April 2012. The study also found that tablet users were nearly three times more likely to watch video on their device compared to smartphone users, with 1 in every 10 tablet users viewing video content almost daily on their device.

“Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home,” said Mark Donovan, comScore SVP of Mobile. “It’s not surprising to see that once consumers get their hands on their first tablet, they are using them for any number of media habits including TV viewing.” (more…)

EU5 Map Usage via Smartphone Growing 7x Faster Than Classic Web

By Guest PostMay 31, 2012Technologybenchmarks, Comscore, eu5, european markets, france, Germany, google android, google maps, hesham al jehani, italy, maps, Microsoft, mobile, mobile phone, mobilens data, smartphone users, spain, united kingdom, viamichelin

UK Has Highest Penetration of Smartphone Map Users in EU5

LONDON, UK, 31 May 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile and computer usage of Maps across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens and comScore MMX services. The study showed that 35.0 percent of smartphone users in EU5 reported accessing maps via their device in March 2012, compared to 49.6 percent of the internet audience accessing Maps sites on their computers. Across EU5 markets, the smartphone Map audience increased 55 percent over the past year while map access via computer grew just 8 percent.

“Smartphones are quickly becoming the primary platform for on-the-go services such as maps and navigation. With apps such as Google Maps coming pre-installed on many phones it’s becoming second nature for many of us to rely on the smart device in our pocket to show us the way. The days of checking routes in advance and printing maps to take with us will soon be in our rear view mirror,” said Hesham Al-Jehani, European mobile product manager at comScore. (more…)

comScore Releases April 2012 U.S. Online Video Rankings

By Guest PostMay 18, 2012TechnologyAds, brightroll, Comscore, espn, Facebook, Google, hulu, internet user, machinima, maker studios, Microsoft, online content, tubemogul, vevo, video, video ad platform, video network, Yahoo, YouTube

Video Ad Delivery Continues to Soar to New Heights, Representing 1 in 5 Videos Viewed

RESTON, VA, May 18, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 157.7 million unique viewers, followed by Yahoo! Sites with 53.6 million, VEVO with 49.5 million, Facebook.com with 44.3 million and Microsoft Sites with 42.8 million. Nearly 37 billion video views occurred during the month, with Google Sites generating the highest number at 17 billion, followed by Hulu with 901 million and Yahoo! Sites with 742 million. The average viewer watched 21.8 hours of online video content, with Google Sites (7.2 hours) and Hulu (3.8 hours) earning the highest average engagement among the top ten properties. (more…)

Brand Advertisers Go Digital in Brazil as Online Display Ad Market Soars to 190 Billion Impressions in Q1 2012

By Guest PostMay 15, 2012Technologyad metrix, advertising market, alex banks, billion impression, brand advertisers, brasilia, brazil, Comscore, dafiti., demographic composition, digital, display ad, grps, managing director, market, microsoft corporation, netshoes, online

17 National Brand Advertisers Delivered More than 1 Billion Impressions in the Quarter

comScore Presents Complimentary Webinar on the State of Online Advertising in Brazil

São Paulo, May 15, 2012 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil’s Internet population during the first quarter of 2012. Dafiti.com.br and Netshoes.com.br ranked as the top display advertisers in March 2012 with each delivering upwards of 2 billion impressions. (more…)

Engagement with Online Video on the Rise in Germany

By Guest PostMay 14, 2012TechnologyComscore, german internet, Germany, online video, users, video metrix

Germans Using Video on their Smartphone Grows 70 Percent Year on Year Hamburg, Germany, 14 May 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 46.9 million German internet users viewed a video online in March 2012. The number of people viewing […]

comScore Reports $44.3 Billion in Q1 2012 U.S. Retail E-Commerce Spending, Up 17 Percent vs. Year Ago

By Guest PostMay 9, 2012Technologycomputer software, Comscore, comscore chairman, digital content, ecommerce, economic recovery, gian fulgoni, retail survey, sales

comScore Chairman Gian Fulgoni to Present Update on Q1 2012 E-Commerce Trends in Upcoming Webinar

RESTON, VA, May 9, 2012 – comScore, Inc., a leader in measuring the digital world, today released its Q1 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $44.3 billion for the quarter, up 17 percent versus year ago. This represents the tenth consecutive quarter of positive year-over-year growth and sixth consecutive quarter of double-digit growth. (more…)

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