Comscore – Page 22 – Shamskm: A site to exchange knowledge and solutions

comScore Announces Collaboration with IXI, An Equifax Company, to Incorporate Consumer Financial Segmentation Data into AdEffx™ and Audience Advantage™ Product Suites

By Guest PostSeptember 21, 20102 commentsTechnologyad effx offline sales, Comscore, comscore adeffx, equifax, ixi, ixi digital division, ixi financial, marsh marshall, steve dennen

*New Capability Will Allow Marketers to Improve Executional Efficiency and Better Measure the Effectiveness of Targeted Online Ad Campaigns*

RESTON, VA, September 21, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation data into comScore products.

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comScore Introduces Social Analytix™ for Social Media Monitoring

By Guest PostSeptember 20, 2010Technologyblogs, Comscore, david alston, digital world, Facebook, linkedIn, myapace, radian6, radian6 technology, social analytix, social media, steve dennen, Twitter

*Powered by Radian6, New Monitoring Solution Allows Marketers to Measure What Consumers are Saying about their Brands across Digital Media*

RESTON, VA, September 20, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform. The service will provide clients with detailed, real-time insights based on what consumers are saying about their brands and products on the web.

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comScore Releases August 2010 U.S. Search Engine Rankings

By Guest PostSeptember 16, 20101 commentTechnologyaol llc, ask network, Comscore, comscore qsearch, google instant search, google sites, Microsoft, qsearch, u.s. search marketplace, yahoo! Sites

RESTON, VA, September 16, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 65.4 percent of searches conducted.

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comScore Reports July 2010 U.S. Mobile Subscriber Market Share

By Guest PostSeptember 15, 2010TechnologyComscore, comscore mobilens, google android, industry, Microsoft, motorola, nokia, oem, operating system, os, smartphone, u.s. mobile phone, u.s.mobile subscriber market

*2 out of 3 U.S. Mobile Subscribers Utilize Text Messaging on their Phone*

RESTON, VA, September 15, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2010 compared to the preceding three-month average.

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comScore Appoints Wolf Allisat as Executive Vice President for International Markets

By Guest PostSeptember 15, 2010Technologyadobe systems, audiencescience, Comscore, digimine, Germany, magid abraham, omniture, university of saarland, web analytics, wolf allisat

*Proven Digital Measurement Veteran to Lead comScore’s Expansion Efforts*

RESTON, VA, September 15, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Wolf Allisat is joining the comScore management team as Executive Vice President for international markets. Mr. Allisat will be responsible for overseeing comScore’s international expansion strategy in the European, Middle East, Africa and Asia-Pacific regions.

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European Smartphone Market Grows 41 Percent in Past Year

By Guest PostSeptember 14, 2010Technologyandroid, apple os, Comscore, digital world, eu5, european smartphone market, Google, jeremy copp, nokia, ovi store, smartphone, symbian 3, symbian platform, western european

*Nokia Continues to Lead Smartphone Market But Apple and Android Devices are Gaining Fast*

LONDON, U.K., September 14, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of smartphone use showing that the Symbian platform holds 54.4 percent of the Western European market. Despite Symbian’s continued growth in number of smartphone subscribers, its market share has fallen as growth in the Apple OS and Android (Google) platforms has surged in the past year.

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comScore Reports Top 10 U.K. Ad Networks

By Guest PostSeptember 10, 20102 commentsTechnology24/7 real media, adconion, aol advertising, Comscore, digital world, google ad network, mike read, network, top 10 ad networks, tribal fusion, u k internet users, valueclick media, Yahoo

*24/7 Real Media Growth Outpaces all Other Networks, Doubling Reach in Past Year*

London, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported on Sept. 9, the top 10 ad networks based on their reach among U.K. internet users in July 2010. The ranking showed that Google Ad Network remains on top, with a reach of 38.3 million internet users, or 93 percent of the total U.K. internet audience, followed by AOL Advertising (33.2 million) and Yahoo! Network (33 million).

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4 Out of 5 Internet Users in Australia Viewed Online Video in July

By Guest PostSeptember 9, 20101 commentTechnologyadconion video network, amy weinberger, australia, Comscore, comscore video metrix, Facebook, Google, internet, Microsoft, new zealand, spotxchange, top video properties, YouTube

*Australians Watched an Average of 7 Hours of Online Video Per Viewer during Month*

Sydney, Australia, September 9, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that 81 percent of Australia’s Internet population viewed video online in July, with an average viewer watching more than 7 hours of video during the month.

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