Comscore – Page 22 – Shamskm: A site to exchange knowledge and solutions

comScore Reports Top 20 Web Properties in Poland

By Guest PostSeptember 29, 2010TechnologyComscore, comscore media metrix, digital world, european search marketplace, google sites, mih limited, nasza klasa, poland, polish, wolf allisat, YouTube

*Debut Report on Internet Usage in Poland Shows Prevalence of Local Brands and Heavy Search Activity*

London, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first overview of internet usage in Poland based on the comScore Media Metrix audience measurement service, as well as an analysis of Polish search activity in comparison to the European search marketplace. The report showed that Poland’s 17.8 million Internet users age 15 and older were most likely to visit the Google Sites web property (97 percent market penetration), but that local web brands rounded out most of the top 20 properties.

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comScore Introduces Digital GRP “Overnights” in AdEffx™ Campaign Essentials

By Guest PostSeptember 27, 2010Technologyadeffx campaign essentials, advertising effectiveness solutions, anne hunter, Comscore, david cohen, universal mccann

*New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization*

RESTON, VA, September 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning and optimization, including the availability of digital GRP “overnights,” campaign reporting across global markets, verification of ad delivery by audience and geography, and detailed campaign analysis by creative and placement strategy.

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comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

By Guest PostSeptember 22, 2010TechnologyAds, advertising effectiveness, al muzaurieta, anne hunter, bill todd, Comscore, cost-per-click, good apple digital, iab mix, online display advertising, placement strategy, premium and contextual placements, pricing, ron, run-of-network, valueclick media, website

*Comprehensive Study is First to Compare View-Through Performance of Different Online Display Media Placement Strategies*

RESTON, VA, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy.

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comScore Launches Mobile Measurement in Japan

By Guest PostSeptember 22, 2010Technologyasia, asia pacific region, blogs, Comscore, comscore mobilens, daizo nishitani, digital world, dynamic nature of mobile, france, Germany, hidenori miyatani, italy, Japan, japan mobile industry, mobile behaviors, mobile market, mobile measurement service, mobilens, rakuten, Social networking sites, spain, u k, u s, will hodgman

*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage*

*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*

Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.

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comScore Announces Collaboration with IXI, An Equifax Company, to Incorporate Consumer Financial Segmentation Data into AdEffx™ and Audience Advantage™ Product Suites

By Guest PostSeptember 21, 20102 commentsTechnologyad effx offline sales, Comscore, comscore adeffx, equifax, ixi, ixi digital division, ixi financial, marsh marshall, steve dennen

*New Capability Will Allow Marketers to Improve Executional Efficiency and Better Measure the Effectiveness of Targeted Online Ad Campaigns*

RESTON, VA, September 21, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation data into comScore products.

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comScore Introduces Social Analytix™ for Social Media Monitoring

By Guest PostSeptember 20, 2010Technologyblogs, Comscore, david alston, digital world, Facebook, linkedIn, myapace, radian6, radian6 technology, social analytix, social media, steve dennen, Twitter

*Powered by Radian6, New Monitoring Solution Allows Marketers to Measure What Consumers are Saying about their Brands across Digital Media*

RESTON, VA, September 20, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform. The service will provide clients with detailed, real-time insights based on what consumers are saying about their brands and products on the web.

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comScore Releases August 2010 U.S. Search Engine Rankings

By Guest PostSeptember 16, 20101 commentTechnologyaol llc, ask network, Comscore, comscore qsearch, google instant search, google sites, Microsoft, qsearch, u.s. search marketplace, yahoo! Sites

RESTON, VA, September 16, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 65.4 percent of searches conducted.

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comScore Reports July 2010 U.S. Mobile Subscriber Market Share

By Guest PostSeptember 15, 2010TechnologyComscore, comscore mobilens, google android, industry, Microsoft, motorola, nokia, oem, operating system, os, smartphone, u.s. mobile phone, u.s.mobile subscriber market

*2 out of 3 U.S. Mobile Subscribers Utilize Text Messaging on their Phone*

RESTON, VA, September 15, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2010 compared to the preceding three-month average.

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