Internet Users Age 6-14 in Brazil Spend 60 Percent of their Online Time on Entertainment and Communication Sites
Sao Paulo, Brazil – comScore, Inc. a leader in measuring the digital world, released (June 30) a study of online behavior among 6-14 year-old consumers in Brazil, a recent addition to comScore’s demographic segmentation capabilities in the market.
The study found that Internet users 6-14 years of age accounted for 12 percent of the total online population in Brazil in May 2010, spending the majority of their time on Entertainment, Instant Messengers and Social Networking sites.