Tag Archives: Comscore

64 Percent of UK Online Video Audience Exposed to Video Ads in January

By Guest PostMarch 7, 2012TechnologyComscore, comscore video metrix, Facebook, Google, internet audience, online video, online video consumption, uk data, vevo, video ad

*Males Showed 3x Higher Engagement with Online Content Videos than Females*

LONDON, UK, 7 March 2012 – comScore, Inc., a leader in measuring the digital world, today released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers. An analysis of online content video and video ad viewers showed that 64.1 percent of the online video audience was exposed to a video ad, with the 15-24 age group representing the largest video ad audience in terms of both unique viewers and engagement.

YouTube Helps Propel Google Sites as Top Online Video Destination
34.2 million UK internet users saw a total of nearly 8.4 billion videos for 58.8 billion minutes in January. While the size of the UK online video audience has not grown in the past six months, the number of videos viewed has grown 28 percent while the total time users spent engaging with online video grew 42 percent, suggesting that online video viewers continue to become more engaged over time. (more…)

comScore Reports January 2012 U.S. Mobile Subscriber Market Share

By Guest PostMarch 6, 2012Technologyamericans, apple, Comscore, google android, intelligent online survey, Microsoft, mobile phone, mobile subscribers, mobilens, motorola, oem, rim, Samsung, symbian

*More Than 100 Million U.S. Mobile Subscribers Now Use Smartphones*

RESTON, VA, March 6, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.4 percent market share. Google Android continued to grow its share in the smartphone market, accounting for 48.6 percent of smartphone subscribers.

OEM Market Share

For the three-month average period ending in January, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.4 percent of U.S. mobile subscribers, followed by LG with 19.7 percent share and Motorola with 13.2 percent share. Apple continued to capture share in the OEM market with 12.8 percent of total mobile subscribers (up 2.0 percentage points), while RIM rounded out the top five with 6.6 percent. (more…)

comScore Releases the “2012 Mobile Future in Focus” Report

By Guest PostFebruary 23, 2012Technology2012 mobile future, apple ios, canada, Comscore, electronic payments, eu5, focus, france, Germany, google android, italy, Japan, lifestyle, mark donovan, mobile, mobile behaviors, mobile ecosystem dynamics, mobile industry, retail, smartphones, Social networking, spain, symbian, united kingdom, united states, us mobile users

*Report Offers Insights on the Mobile and Connected Device Landscape in 2011 and What They Mean for 2012*

RESTON, VA, February 23, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. (more…)

comScore Releases January 2012 U.S. Online Video Rankings

By Guest PostFebruary 20, 2012Technologyadap, brightroll video network, Comscore, comscore video metrix, content, Facebook, Google, hulu, machinima, maker studios, online video, specific media, us population, vevo, video ads, warner music, Yahoo, YouTube

*Long-Form Video Content on the Rise, Reaching 6 Minutes on Average in January*

RESTON, VA, February 20, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties. (more…)

comScore Reports December 2011 U.S. Mobile Subscriber Market Share

By Guest PostFebruary 2, 2012Technologyapple, Comscore, google android, industry, mobile phone, mobilens, oem, online survey, Samsung, smartphone market, symbian

*Smartphone Penetration Climbs Over 40 Percent during December Holiday Shopping Season*

RESTON, VA, February 2, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android strengthened its lead in the smartphone market to reach 47.3 percent market share. (more…)

Customer Satisfaction Grows for Financial Institutions and Banking Websites in 2011

By Guest PostFebruary 2, 2012Technologybanking websites, Comscore, customer, digital channel, Facebook, financial institution, internet, lda, linkedIn, liquid deposit account, mobile, mobile platform, online, opt in, sarah lenart, smartphone, social networking site, Twitter

*16 Percent of Mobile Users Access Financial Information or Accounts on Mobile Devices*

*comScore Releases 2011 U.S. State of Online and Mobile Banking Report*

RESTON, VA, February 2, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2011 edition of its annual State of Online and Mobile Banking report, which provides a comprehensive view of the key online and mobile banking trends in the U.S. in 2011. The report draws its analysis from a survey of more than 2,000 U.S. Internet users, supplemented by data from the comScore Mobile Financial Services Advisor report and the comScore opt-in behavioral panel of over 1 million U.S. Internet users. Among its findings, the report shows an upward trend in customer satisfaction with financial institutions and their banking websites early in 2011 following a decline in previous years. To download a complimentary copy of the report, please visit: https://www.comscore.com/OnlineBanking. (more…)

comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”

By Guest PostJanuary 24, 2012Technologyarf webinar, bert miklosi, Comscore, digital, internet, millennial generation, Technology, tv, types of advertising, validated drivers

*Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms*

RESTON, VA, January 24, 2012 – comScore, Inc., a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials’ responses to different types of advertising, including TV and digital, compared to older generations, and how marketers can most effectively target this large and important segment. To download a complimentary copy of the report, please visit: https://www.comscore.com/Millennials. The study results will also be presented via a live webinar through the Advertising Research Foundation on January 31st. (more…)

Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites

By Guest PostJanuary 19, 2012Technologybild, Comscore, daily mail, Europe, european markets, europeans, Facebook, german newspaper, Google, groupon, guardian, hürriyet, internet usage, kingfisher, linkedIn, milliyet, network, newspaper sites, russian internet audience, turkish newspaper, vkontakte

*comScore Releases Overview of European Internet Usage for November 2011*

LONDON, UK, 19 January 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights Internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 47.8 percent of Europeans visit Newspaper sites, with a notable percentage of visits to the top 5 Newspaper sites preceded by a visit to Facebook.

Nearly 1 in 2 Europeans Visit Newspaper Sites
In November 2011, 181.5 million unique people in Europe visited Newspaper sites, an increase of 9 percent from the previous year. The Daily Mail continued to attract the largest audience at 20.1 million unique visitors, followed by the Guardian at 15.7 million unique visitors. Turkish newspapers Hürriyet and Milliyet and German newspaper Bild rounded out the top five Newspaper properties, with each attracting approximately 10 million unique visitors. (more…)