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comScore Releases the “2012 Mobile Future in Focus” Report

By Guest PostFebruary 23, 2012Technology2012 mobile future, apple ios, canada, Comscore, electronic payments, eu5, focus, france, Germany, google android, italy, Japan, lifestyle, mark donovan, mobile, mobile behaviors, mobile ecosystem dynamics, mobile industry, retail, smartphones, Social networking, spain, symbian, united kingdom, united states, us mobile users

*Report Offers Insights on the Mobile and Connected Device Landscape in 2011 and What They Mean for 2012*

RESTON, VA, February 23, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. (more…)

comScore Releases January 2012 U.S. Online Video Rankings

By Guest PostFebruary 20, 2012Technologyadap, brightroll video network, Comscore, comscore video metrix, content, Facebook, Google, hulu, machinima, maker studios, online video, specific media, us population, vevo, video ads, warner music, Yahoo, YouTube

*Long-Form Video Content on the Rise, Reaching 6 Minutes on Average in January*

RESTON, VA, February 20, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties. (more…)

The Netherlands and France Have the Highest Penetration of Online Banking Users in Europe

By Guest PostFebruary 16, 2012TechnologyComscore, credit agricole, dutch bank, Europe, european markets, Facebook, fotostrana, france, Germany, Google, hamborner holdings property, ing group, internet usage, Netherlands, opera software, societe generale, sparkassen finanzgruppe

*comScore Releases Overview of European Internet Usage for December 2011*

LONDON, UK, 16 February 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also shows that online banking reached 66.3 percent of the internet audience in the Netherlands, making it the top market in Europe for sites such as ING Group. (more…)

comScore Releases the “2012 U.S. Digital Future in Focus” Report

By Guest PostFebruary 9, 2012Technology2012 us digital future, advertising ecosystem, american, bing, Comscore, comscore media metrix, digital advertising, digital traffic, ecommerce, Facebook, focus, goodman, Google, jeff hackett, linda abraham, mobile, online activity, online video, search, smartphone, social media, us search market, Yahoo

*Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year*

RESTON, VA, February 9, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.

“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development. “In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.” (more…)

comScore Reports $50 Billion in Q4 2011 U.S. Retail E-Commerce Spending, Up 14 Percent vs. Year Ago

By Guest PostFebruary 6, 2012Economy, Technologyandrew lipsman, Comscore, double digit, ecommerce, fourth quarter, gian fulgoni, green monday, industry analysis, sales estimate, smartphone, u.s economy

Spending Reaches $161.5 Billion for Full Year 2011 Marking 13 Percent Gain

comScore Chairman Gian Fulgoni to Present Update on Q4 2011 E-Commerce Trends in Upcoming Webinar

RESTON, VA, February 6, 2012 – comScore, Inc., a leader in measuring the digital world, today released its Q4 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $49.7 billion for the quarter, up 14 percent versus year ago. This growth rate represented the ninth consecutive quarter of positive year-over-year growth and fifth consecutive quarter of double-digit growth rates. For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, marking a 13-percent increase from 2010. (more…)

comScore Reports December 2011 U.S. Mobile Subscriber Market Share

By Guest PostFebruary 2, 2012Technologyapple, Comscore, google android, industry, mobile phone, mobilens, oem, online survey, Samsung, smartphone market, symbian

*Smartphone Penetration Climbs Over 40 Percent during December Holiday Shopping Season*

RESTON, VA, February 2, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android strengthened its lead in the smartphone market to reach 47.3 percent market share. (more…)

Customer Satisfaction Grows for Financial Institutions and Banking Websites in 2011

By Guest PostFebruary 2, 2012Technologybanking websites, Comscore, customer, digital channel, Facebook, financial institution, internet, lda, linkedIn, liquid deposit account, mobile, mobile platform, online, opt in, sarah lenart, smartphone, social networking site, Twitter

*16 Percent of Mobile Users Access Financial Information or Accounts on Mobile Devices*

*comScore Releases 2011 U.S. State of Online and Mobile Banking Report*

RESTON, VA, February 2, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2011 edition of its annual State of Online and Mobile Banking report, which provides a comprehensive view of the key online and mobile banking trends in the U.S. in 2011. The report draws its analysis from a survey of more than 2,000 U.S. Internet users, supplemented by data from the comScore Mobile Financial Services Advisor report and the comScore opt-in behavioral panel of over 1 million U.S. Internet users. Among its findings, the report shows an upward trend in customer satisfaction with financial institutions and their banking websites early in 2011 following a decline in previous years. To download a complimentary copy of the report, please visit: https://www.comscore.com/OnlineBanking. (more…)

comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”

By Guest PostJanuary 24, 2012Technologyarf webinar, bert miklosi, Comscore, digital, internet, millennial generation, Technology, tv, types of advertising, validated drivers

*Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms*

RESTON, VA, January 24, 2012 – comScore, Inc., a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials’ responses to different types of advertising, including TV and digital, compared to older generations, and how marketers can most effectively target this large and important segment. To download a complimentary copy of the report, please visit: https://www.comscore.com/Millennials. The study results will also be presented via a live webinar through the Advertising Research Foundation on January 31st. (more…)

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