Tag Archives: millennial generation

Daniel Block and The ‘Feel of Not to Feel It’

The History Channel and other outlets insist that knowing about the past is not enough: It must come alive and we must feel it. But are our emotions and sentiments a reliable guide to historical understanding? Daniel Block finds that Wordsworth, Keats, and other British Romantic writers may have something new to offer about the use and value of our affective experience.

It is certainly familiar turf for Baby Boomers, this persistent effort to figure out the ’60s or ’70s. Can history be parsed — actual occurrences considered apart from emotion-laden memories? And can a reliable picture of the whole be teased out, something that might be enriching, informative, or useful?

Daniel Block has been studying writers of the British Romantic era — the poets Keats and Wordsworth, the historical novelist Walter Scott and others. It’s a great, rich body of writing that speaks to the formation of historical feeling. (more…)

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comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”

*Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms*

RESTON, VA, January 24, 2012 – comScore, Inc., a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials’ responses to different types of advertising, including TV and digital, compared to older generations, and how marketers can most effectively target this large and important segment. To download a complimentary copy of the report, please visit: https://www.comscore.com/Millennials. The study results will also be presented via a live webinar through the Advertising Research Foundation on January 31st. (more…)

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