Tag Archives: Comscore

More than 200 Billion Online Videos Viewed Globally in October

YouTube Delivers 2 of Every 5 Videos Viewed Worldwide
comScore Releases Inaugural Report on Global Online Video Viewing Habits

Reston, VA, December 14, 2011 – comScore, Inc., a leader in measuring the digital world, today released inaugural data on worldwide online video viewing from the comScore Video Metrix service. The report found that nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google Sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.

“As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content experience,” said Dan Piech, comScore product manager for video. “With the introduction of comScore’s global measurement of online video viewing, multinational media brands and advertisers can now gain a more comprehensive understanding of how online video reaches audiences around the world.” (more…)

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UK Mums Are Keen Online Shoppers

*comScore Releases Overview of European Internet Usage for October 2011*

LONDON, UK, 9 December 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 376.6 million unique visitors went online in October 2011 for an average of 27.8 hours per person. This study highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. The study also analysed the online behaviour of mothers, defined as females age 25 and older with children in the household, showing their heavy propensity to visit retail sites. (more…)

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Smartphone Adoption Reaches 40 Percent in Canada

RIM Continues to Lead Smartphone Market, with Apple a Close Second

Google Android Doubles its Smartphone Market Share in Past Six Months to 25 Percent

TORONTO, CA, November 30, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Canada mobile phone industry for September 2011. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in Canada according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 25.2 percent market share, while RIM led among smartphone platforms with 35.8 percent share of that market segment. (more…)

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comScore Releases Overview of European Internet Usage in September 2011

30 Percent of European Internet Users Seek Career Information Online
Russia Overtakes Germany as Market with Largest Online Audience

LONDON, UK, 14 November 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 373.4 million unique visitors went online in September 2011 for an average of 26.4 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study showed strong growth in September 2011 for the Career Services and Development category with a 14 percent increase in unique visitors from the previous month. (more…)

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comScore Releases October 2011 U.S. Search Engine Rankings

RESTON, VA, November 11, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 65.6 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in October with 65.6 percent market share (up 0.3 percentage points), followed by Yahoo! Sites with 15.2 percent and Microsoft Sites with 14.8 percent (up 0.1 percentage point). Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent. (more…)

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comScore Reports September 2011 U.S. Mobile Subscriber Market Share

*More Than 40 Percent of Subscribers Use Browsers and Applications*

RESTON, VA, November 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 44.8 percent market share. (more…)

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Public Health Sites Rank Among the Most Visited U.S. Federal Government Sites

NIH.gov Leads as Top Site in the Government Category Attracting More than 10 Million Visitors in September

Nearly 18% of All Clicks from Flu Searches in September Drive Traffic to CDC.gov

RESTON, VA, November 1, 2011 – comScore, Inc., a leader in measuring the digital world, today released a study of audience visitation to public health sites in the U.S. The study found that health-focused sites represented 3 out of the top 10 federal Government sites in September, indicating a high level of public interest in health information. NIH.gov, the flagship property of the National Institutes of Health, drew 10.6 million Americans in September 2011, making it the most popular site in the Government category. (more…)

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