RESTON, VA, November 11, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 65.6 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in October with 65.6 percent market share (up 0.3 percentage points), followed by Yahoo! Sites with 15.2 percent and Microsoft Sites with 14.8 percent (up 0.1 percentage point). Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent. (more…)
*More Than 40 Percent of Subscribers Use Browsers and Applications*
RESTON, VA, November 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 44.8 percent market share. (more…)
NIH.gov Leads as Top Site in the Government Category Attracting More than 10 Million Visitors in September
Nearly 18% of All Clicks from Flu Searches in September Drive Traffic to CDC.gov
RESTON, VA, November 1, 2011 – comScore, Inc., a leader in measuring the digital world, today released a study of audience visitation to public health sites in the U.S. The study found that health-focused sites represented 3 out of the top 10 federal Government sites in September, indicating a high level of public interest in health information. NIH.gov, the flagship property of the National Institutes of Health, drew 10.6 million Americans in September 2011, making it the most popular site in the Government category. (more…)
*Apple iOS Accounts for 31 Percent of EU5 Mobile and Connected Devices in Use and 61 Percent of Non-Computer Digital Traffic*
LONDON, UK, 26 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of the mobile and connected device landscape across five leading European markets (France, Germany, Italy, Spain and the United Kingdom). The data shows cross-platform digital media consumption on the rise in the region, buoyed by the growth in adoption of smartphones, tablets and other non-computer web-enabled devices, collectively termed “connected devices”. In August 2011, these devices drove 4.6 percent of total digital traffic in the EU5, fuelled primarily by the use of smartphones.
“While we have seen the increasing adoption of smartphones in the EU5 contribute to the rapid growth of mobile media consumption, we are also beginning to see tablets and other connected devices play an increasing role,” said Jeremy Copp, comScore vice president for Mobile in Europe. “With more options available for consuming digital media on the go than ever before, many users now access online content from multiple platforms throughout the day. This media fragmentation has made it more important than ever for advertisers and publishers to take a holistic view of audience measurement to effectively reach their audiences.” (more…)
*Facebook, Twitter and LinkedIn Post Mobile Growth of at Least 50 Percent*
*Majority of Mobile Social Networkers Read Posts from Brands While on Their Device*
RESTON, VA, October 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device. (more…)
*Mike Read to Speak at Webrazzi on 19 October About ‘Turkey in the Global Internet and the Future of Online Measurement’*
LONDON, UK, 18 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe and Turkey, showing that of Europe’s 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August 2011. The United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. The Netherlands ranked second (32.8 hours per month), closely followed by Turkey, where the average internet user spent 32.7 hours online consuming 3,706 pages per month, the highest consumption amongst all countries reported. (more…)
Mudah.my, Media Prima and Maybank Rank as Top Local Properties
Malaysians Spending 19 Percent More Time Watching Online Video in August versus Last Year
Kuala Lumpur, Malaysia, October 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest report on Internet usage in Malaysia including insights into the top online destinations, content categories and video viewing behaviors. The report found that Social Networking accounted for one third of all time spent online in Malaysia in August 2011, ranking as the top online activity for the market. The report also found that online video viewing continues to grow in Malaysia with the viewing audience climbing 8 percent in the past year, while average viewing minutes increased 19 percent, representing an additional hour of monthly viewing time. (more…)
*comScore Releases Overview of European Internet Usage for August 2011*
LONDON, UK, 11 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. (more…)
qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 65.6 percent of search queries conducted.
