Tag Archives: Comscore

Smartphones and Tablets Drive Nearly 5 Percent of Digital Traffic in EU5

By Guest PostOctober 26, 2011Technologyadoption of smartphones, apple ios, Comscore, connected devices, digital media consumption, eu5, france, Germany, google android, ipads, iphones, ipod touches, italy, jeremy copp, leading european markets, mobile in europe, mobilens, spain, symbian, united kingdom

*Apple iOS Accounts for 31 Percent of EU5 Mobile and Connected Devices in Use and 61 Percent of Non-Computer Digital Traffic*

LONDON, UK, 26 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of the mobile and connected device landscape across five leading European markets (France, Germany, Italy, Spain and the United Kingdom). The data shows cross-platform digital media consumption on the rise in the region, buoyed by the growth in adoption of smartphones, tablets and other non-computer web-enabled devices, collectively termed “connected devices”. In August 2011, these devices drove 4.6 percent of total digital traffic in the EU5, fuelled primarily by the use of smartphones.

“While we have seen the increasing adoption of smartphones in the EU5 contribute to the rapid growth of mobile media consumption, we are also beginning to see tablets and other connected devices play an increasing role,” said Jeremy Copp, comScore vice president for Mobile in Europe. “With more options available for consuming digital media on the go than ever before, many users now access online content from multiple platforms throughout the day. This media fragmentation has made it more important than ever for advertisers and publishers to take a holistic view of audience measurement to effectively reach their audiences.” (more…)

Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year

By Guest PostOctober 20, 2011Technologyamericans, blogs, Comscore, comscore mobilens, Facebook, linkedIn, mark donovan, mobile device, mobile social media usage, smartphone, social media, social networking brands, Social networking sites, Twitter, us mobile users

*Facebook, Twitter and LinkedIn Post Mobile Growth of at Least 50 Percent*

*Majority of Mobile Social Networkers Read Posts from Brands While on Their Device*

RESTON, VA, October 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device. (more…)

Turkey Has Third Most Engaged Online Audience in Europe

By Guest PostOctober 18, 2011TechnologyComscore, Facebook, Germany, Google, internet, internet usage in europe and turkey, istanbul, Microsoft, mike read, online measurement in turkey, russian federation, the netherlands, turkish sites, united kingdom, webrazzi

*Mike Read to Speak at Webrazzi on 19 October About ‘Turkey in the Global Internet and the Future of Online Measurement’*

LONDON, UK, 18 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe and Turkey, showing that of Europe’s 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August 2011. The United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. The Netherlands ranked second (32.8 hours per month), closely followed by Turkey, where the average internet user spent 32.7 hours online consuming 3,706 pages per month, the highest consumption amongst all countries reported. (more…)

Social Networking Accounts for One Third of All Time Spent Online in Malaysia

By Guest PostOctober 17, 2011Technologyairasia, berita harian, bharian, Comscore, content categories, dailymotion, Facebook, Google, harian metro, hmetro, internet usage in malaysia, joe nguyen, malaysia, malaysians, maybank group, media prima group, mymcdonalds, online banking, Social networking, southeast asia, tonton, top online destinations, video viewing behaviors

Mudah.my, Media Prima and Maybank Rank as Top Local Properties

Malaysians Spending 19 Percent More Time Watching Online Video in August versus Last Year

Kuala Lumpur, Malaysia, October 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest report on Internet usage in Malaysia including insights into the top online destinations, content categories and video viewing behaviors. The report found that Social Networking accounted for one third of all time spent online in Malaysia in August 2011, ranking as the top online activity for the market. The report also found that online video viewing continues to grow in Malaysia with the viewing audience climbing 8 percent in the past year, while average viewing minutes increased 19 percent, representing an additional hour of monthly viewing time. (more…)

European Engagement on Entertainment Sites Grows 10 Percent in the Past Year

By Guest PostOctober 11, 2011TechnologyComscore, dailymotion, european markets, Facebook, france, german prosiebensat1, Germany, Google, internet usage in europe, italy, Microsoft, poland, russian federation, russian social network, spain, top european web property, turkey, united kingdom, vevo, vkontakte, YouTube

*comScore Releases Overview of European Internet Usage for August 2011*

LONDON, UK, 11 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. (more…)

Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic

By Guest PostOctober 10, 2011Technologyandroid os, android platform, apple ios audience, Comscore, connected devices, digital omnivores, ipads, iphones, mark donovan, mobile, mobile media user, pandora, publisher, smartphones, tablets, us digital media consumption habits, wifi

*iOS Accounts for Largest Share of U.S. Smartphone and Tablet Devices while Driving the Majority of Non-Computer Traffic*

*comScore Releases Report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”*

RESTON, VA, October 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report also analyzes the impact these shifting consumption habits have on online visitation and engagement across the Internet. To download a complimentary copy of the report, Digital Omnivores, please visit: https://www.comScore.com/DigitalOmnivores. (more…)

comScore Reports August 2011 U.S. Mobile Subscriber Market Share

By Guest PostOctober 5, 2011Technologyamericans, apple, Comscore, google android, intelligent online survey, iPhone, mobile phone, mobile phone usage, mobile subscribers, mobilens data, oem, Samsung, smartphone, symbian

*comScore Releases Report “iPhone 5: Implications for the Operator Industry”*

RESTON, VA, October 5, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 43.7 percent market share.

In light of Apple’s new iPhone announcement, comScore has also released a report highlighting the implications of this new device to the mobile operator marketplace. A complimentary copy of the report can be downloaded at the following link: https://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/iPhone_5_Implications_for_the_Operator_Industry (more…)

Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

By Guest PostSeptember 20, 2011Technologyalejandro fosk, Argentina, brazil, Chile, Comscore, Facebook, latin america, orkut, social media, the rise of social networking in latin america, Twitter, Venezuela

*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)