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comScore Reports August 2011 U.S. Mobile Subscriber Market Share

By Guest PostOctober 5, 2011Technologyamericans, apple, Comscore, google android, intelligent online survey, iPhone, mobile phone, mobile phone usage, mobile subscribers, mobilens data, oem, Samsung, smartphone, symbian

*comScore Releases Report “iPhone 5: Implications for the Operator Industry”*

RESTON, VA, October 5, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 43.7 percent market share.

In light of Apple’s new iPhone announcement, comScore has also released a report highlighting the implications of this new device to the mobile operator marketplace. A complimentary copy of the report can be downloaded at the following link: https://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/iPhone_5_Implications_for_the_Operator_Industry (more…)

Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

By Guest PostSeptember 20, 2011Technologyalejandro fosk, Argentina, brazil, Chile, Comscore, Facebook, latin america, orkut, social media, the rise of social networking in latin america, Twitter, Venezuela

*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)

Android Captures #2 Ranking Among Smartphone Platforms in EU5

By Guest PostSeptember 13, 2011Technologyandroid device, apple ios, Comscore, eu5, european markets, france, Germany, Google, google android platform, growth trends of smartphone, htc, italy, jeremy copp, Microsoft, mobile, mobile media landscape, rim, spain, symbian, united kingdom

*HTC and Samsung Emerge as Top Android Device Manufacturers*

LONDON, UK, 13 September 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service analysing growth trends of the smartphone platforms across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom). In July 2011, nearly 1 in 4 smartphone users in EU5 reported using smartphones running on the Google Android platform. HTC had the highest market share among mobile original equipment manufacturers (OEMs), accounting for 34.6 percent of Android devices used across the region in this period, followed closely by Samsung with 31.7 percent of Android devices. (more…)

Government Sites Reach 40 Percent of Americans but Lag Behind Overall Internet Growth

By Guest PostSeptember 12, 2011Technologyamericans, Comscore, comscore data, department of education, gillian heltai, Google, government agencies, internal revenue service, national institutes of health, national oceanic and atmospheric administration, nih, traffic to federal government sites, usajobs

*Interest in Government Jobs Propels USAJobs.gov Alongside Commercial Career Sites*

RESTON, VA, September 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released an analysis of traffic to federal Government sites, which showed a decline over the past year despite attempts to make the government more digital-friendly. In July 2011, 87.6 million Americans visited a government site, representing 40.7 percent of the total U.S. online population. Although today’s audience represents an 11-percent increase in visitors vs. five years ago, this number is significantly lower than the 24-percent growth in the total U.S. Internet population over the same period of time. (more…)

comScore Releases July 2011 U.S. Online Video Rankings

By Guest PostAugust 22, 2011Technologyamericans, brightroll video network, Comscore, Facebook, Google, howcast, hulu, internet users, machinima, maker studios, Microsoft, online video content, vevo, viacom digital, video metrix, YouTube, youtube partner channels

*comScore Announces Availability of New YouTube Partner Reporting*

RESTON, VA, August 22, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.

YouTube Partner Reporting Now Available in Video Metrix

comScore is now able to provide YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences. The July data release for YouTube Partner Reporting includes dozens of beta partners, while comScore and Google plan to initiate reporting of more partners with the release of August data. (more…)

Newspaper Sites across Europe Demonstrate Growth in the Past Year

By Guest PostAugust 18, 2011Technologyagoda, bild, booking, british daily mail, Comscore, european markets, european web property, Facebook, french newspapers, german newspaper, google sites, hürriyet, internet usage in europe, komsomolskaya pravda, le figaro, le monde, microsoft sites, milliyet, newspaper property in europe, nited kingdom, online, priceline, ria novosti, russia, russian social network, The Guardian, the netherlands, the new york times, tripadvisor sites, turkey, turkish newspapers, unique visitors, vkontakte

*comScore Releases Overview of European Internet Usage for June 2011*

LONDON, UK, 18 August 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey continued to show the highest average engagement, with users from these markets spending an average of more than 31 hours online in the past month. (more…)

Nearly 1 out of 2 Germans Visits Online Gaming Sites

By Guest PostAugust 15, 20111 commentTechnologyComscore, digital world, gaming on pcs and laptops, german internet users, germans, million mobile phone, mobile device, online gaming sites

*40 Percent of Smartphone Owners Use Handset for Gaming* Hamburg, Germany, August 15, 2011 – comScore, Inc., a leader in measuring the digital world, today announced that, in June 2011, a total of 25.2 million Germans have visited online gaming sites. The category rose by 8 percent compared to last year, and online gaming now […]

14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011

By Guest PostAugust 12, 2011Technologybrand engagement, Comscore, kiosk, mark donovan, matrix bar code, mobile qr and bar code scanning, public transit, qr codes, quick response, smartphones

*Newspapers/Magazines and Product Packaging Most Likely Source of QR Code*

*QR Code Users Most Likely to Scan Code while at Home or Store*

RESTON, VA, August 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store. (more…)

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