Tag Archives: Comscore

14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011

By Guest PostAugust 12, 2011Technologybrand engagement, Comscore, kiosk, mark donovan, matrix bar code, mobile qr and bar code scanning, public transit, qr codes, quick response, smartphones

*Newspapers/Magazines and Product Packaging Most Likely Source of QR Code*

*QR Code Users Most Likely to Scan Code while at Home or Store*

RESTON, VA, August 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store. (more…)

Colombian Online Travel Sector Grows 25 Percent in the Past Year

By Guest PostAugust 11, 2011Technologyalejandro fosk, avianca, Colombia, Comscore, copaair, despegar decolar sites, expedia inc, latin america, online travel agent, online travel market in colombia, online travel sector, travel websites

*Despegar-Decolar Sites Ranks as Top Online Travel Destination*

Bogotá, Colombia, August 11, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study on the online travel market in Colombia. The study found that in the past year visitation to the Travel category increased 25 percent to reach 3.2 million unique visitors in Colombia, as more online users utilized the web to research and purchase travel. Despegar-Decolar Sites led as the top travel destination in Colombia reaching 453,000 unique visitors in June, followed by Expedia Inc. and Avianca.com.

“Nearly 1 in 4 online users in Colombia visited a travel site in June,” said Alejandro Fosk, comScore senior vice president for Latin America. “Travel sites have witnessed rapid visitor growth in the past year as more consumers embrace the online channel for their travel needs while brands continue to improve the user experience by upgrading site features. Given that more mature online markets around the globe see upwards of half of their online population frequenting travel sites, there is much potential for continued growth in Colombia’s online travel sector.” (more…)

comScore Reports $37.5 Billion in Q2 2011 U.S. Retail E-Commerce Spending, Up 14 Percent vs. Year Ago

By Guest PostAugust 8, 2011Technologyandrew lipsman, computer hardware, computer software, Comscore, comscore chairman, consumer electronics, e-commerce, economic growth, event tickets, gian fulgoni, growth rate, us retail e-commerce sales

*comScore Chairman Gian Fulgoni to Present Update on Q2 2011 E-Commerce Trends in Upcoming Webinar*

RESTON, VA, August 8, 2011 – comScore, Inc., a leader in measuring the digital world, today released its Q2 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $37.5 billion for the quarter, up 14 percent versus year ago. This growth rate represented the seventh consecutive quarter of positive year-over-year growth and third consecutive quarter of double-digit growth rates. (more…)

comScore Reports June 2011 U.S. Mobile Subscriber Market Share

By Guest PostAugust 4, 2011Technologyapple, blogs, Comscore, comscore mobilens, device manufacturer, google android, market share, Microsoft, mobilens data, motorola, oem, Samsung, smartphone, Social networking sites, symbian, u.s. mobile phone

*2 out of 5 Smartphone Subscribers Now Use Android Platform*

RESTON, VA, August 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 40.1 percent market share in June.

OEM Market Share

For the three month average period ending in June, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers (up 0.8 percentage points), followed by LG with 21.3 percent share (up 0.4 percentage points) and Motorola with 14.5 percent share. Apple strengthened its position at #4 with 8.9 percent share of mobile subscribers (up 1.0 percentage points), while RIM rounded out the top five with 7.9 percent share. (more…)

Online Banking Approaches 3 Million Visitors in Mexico

By Guest PostAugust 2, 2011Technologybancomer, banking websites, citigroup, composition index, Comscore, grupo bbva, hsbc, iván marchant, Mexico, online banking market in mexico, online users

*Grupo BBVA and Citigroup Rank as Most-Visited Online Banking Destinations*

Mexico City, Mexico, August 2, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study on the online banking market in Mexico. The study found that nearly 3 million online users in the country visited banking websites during June 2011, reaching nearly 15 percent of the entire online population age 15 and older. Grupo BBVA (which includes Bancomer.com.mx) led as the most-visited online banking property with 810,000 visitors, followed closely by Citigroup with 776,000 visitors. The study also found that although Mexico’s online audience skews largely younger, online bankers are predominately older in age with visitors age 55 and older being the most overrepresented banking audience segment. (more…)

UK Mobile Retail Access via Smartphone Grew 163 Percent in Past Year

By Guest PostJuly 29, 2011Technologyapp access for mobile, benchmarks, Comscore, eu5 region, european markets, france, Germany, italy, jeremy copp, mobile devices in europe, mobile subscribers, online retail sites, smartphone ownership, smartphone users, spain, uk

*Mobile Browsers, Rather than Apps, Drive Access to Mobile Retail Activities Across EU5*

LONDON, UK, 29th July, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service showing that 13.5 million users across the five leading European markets (France, Germany, Italy, Spain and the UK), accounting for 5.8 percent of all mobile subscribers, accessed online retail sites in the three month average period ending May 2011. In the EU5 region, the number of smartphone users accessing online retail sites has increased by 80 percent over the past year. This growth is even stronger in the UK, with a 163-percent increase in smartphone users accessing retail sites since May 2010. (more…)

Two-Thirds of 13.3 Million Canadian Online Banking Customers Used Online Bill Payment in Q1 2011

By Guest PostJuly 27, 2011Technologyally bank, apple, bnc, brokerage, bryan segal, canada, canadian international bank of commerce, canadian internet users, canadian online banking industry, cibc, Comscore, comscore canadian online banking, credit cards, mobile banking, national bank of canada, online financial services, resmor trust company, smartphones

*comScore Announces Availability of Canadian Online Banking Insights Report*

TORONTO, Canada, July 27, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the availability of the comScore Canadian Online Banking Insights report, providing a detailed look into emerging trends in the Canadian online banking industry. Based on comScore’s opt-in research panel of approximately 40,000 Canadian Internet users, the detailed quarterly reports include web site visitation, online marketing metrics, transaction benchmarks and mobile banking data that yield critical insights into emerging trends and consumer behavior in the Canadian online banking industry.

“We are excited to introduce a solution to the Canadian financial services industry leveraging comScore’s industry-leading measurement solutions and expertise in the online banking sector,” said comScore vice president Bryan Segal. “At comScore, we have long provided actionable insights into a broad range of online financial services such as credit cards, brokerage and mobile banking, which have helped our clients optimize their strategic digital marketing decisions. Through comScore’s Canadian Online Banking Insights report, financial services firms in Canada now have access to a wealth of competitive insights to help them understand the industry landscape and maximize the return on their digital investment.” (more…)

U.S. Mobile Map Audience Grows 39 Percent in Past Year as Fixed-Internet Map Audience Softens Slightly

By Guest PostJuly 18, 2011TechnologyComscore, comscore mobilens, mark donovan, mobile map usage, mobile users, smartphone adoption, smartphones

*Smartphone Adoption Leads to Doubling of Map App Audience*

RESTON, VA, July 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile device during the three month average period ending May 2011, an increase of 39 percent from the previous year, driven in large part by the increase in smartphone adoption. The study found that map usage via mobile applications was the primary access point for smartphone owners as the map app audience doubled in size over the past year. (more…)