*40 Percent of Smartphone Owners Use Handset for Gaming* Hamburg, Germany, August 15, 2011 – comScore, Inc., a leader in measuring the digital world, today announced that, in June 2011, a total of 25.2 million Germans have visited online gaming sites. The category rose by 8 percent compared to last year, and online gaming now […]
*Telefonica Europe Ranks as Top Display Advertiser in Germany*
LONDON, U.K., November 18, 2010 – comScore, Inc., a leader in measuring the digital world, today released an 
overview of the German online display advertising market for Q3 2010, using the comScore Ad Metrix service. The data revealed that German internet users received more than 188 billion display ads during the quarter.
“With 188 billion online display ad impressions served in Germany in the third quarter, it’s evident that online advertising has become a sizeable market over the past few years,” said Peter Bernschneider, account manager of comScore Germany. “Social networking sites continue to attract users as well as advertisers, with the top 3 ad publishers in Germany being social networking sites.” (more…)
