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Google Android Leads Acceleration in Smartphone Adoption in Japan

By Guest PostJune 30, 2011Technologyandroid devices, apple, apple iphones, canada, Comscore, comscore japan, comscore mobilens, daizo nishitani, european mobile media landscapes, google android, Japan, japan kk, Microsoft, mobile usage in japan, regza, smartphones, sony ericsson, toshiba, xperia

*iPhones Still Account for 3 of Top 5 Smartphone Models*

*comScore Releases Latest Mobile Industry Insights from its MobiLens Product*

Tokyo, Japan, June 30, 2011 – comScore Japan KK, a wholly owned subsidiary of comScore, Inc., a leader in measuring the digital world, today released the latest insights into mobile usage in Japan from its comScore MobiLens product. The report found that Google Android led as the top smartphone platform in March 2011 with 4.6 million users, more than doubling its subscriber base from December 2010. Apple ranked second with 3.9 million mobile subscribers in Japan. (more…)

comScore Releases May 2011 U.S. Online Video Rankings

By Guest PostJune 17, 2011Technologybrightroll video network, Comscore, Facebook, Google, hulu, internet users, online video, tremor media video network, vevo, viacom digital, video ads, Yahoo, YouTube

*Average YouTube Viewer Watched More Than 5 Hours of Video*

RESTON, VA, June 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 147.2 million unique viewers, followed by VEVO with 60.4 million viewers and Yahoo! Sites with 55.5 million viewers. Facebook.com came in fourth with 48.2 million viewers, while Viacom Digital ranked fifth with 46.5 million viewers. Google Sites had the highest number of viewing sessions with more than 2.1 billion, and highest time spent per viewer at 311 minutes, crossing the 5-hour mark for the first time. (more…)

Germany Leads Europe in Online Video Viewing

By Guest PostJune 14, 2011Technologybbc sites, Comscore, comscore video metrix, dailymotion, european countries, Facebook, france, Germany, Google, italy, mike read, online video viewing, prosiebensat1 sites, russia, spain, turkey, uk, YouTube, youtube channel

*Internet Users in Germany, Turkey, Spain and UK Watch Average of At Least 30 Minutes a Day of Online Video*

LONDON, UK, 14 June, 2011 – comScore, Inc., a leader in measuring the digital world, today released April 2011 data from the comScore Video Metrix service, showing that Germany leads in online video viewing across several reporting metrics for the European countries currently reported in comScore Video Metrix (France, Germany, Italy, Russia, Spain, Turkey and UK).

“Online video is beginning to compete with traditional television viewing for people’s attention, and Internet users in several European countries are leading the way,” said Mike Read, comScore SVP of Europe. “Germany is not only the largest European market for online video viewing but also the most engaged at nearly 20 hours per viewer per month, while several other countries are not far behind.” (more…)

comScore Releases May 2011 U.S. Search Engine Rankings

By Guest PostJune 10, 2011Technologyamericans, aol, ask network, Comscore, comscore qsearch, Google, google and bing, microsoft sites, organic core explicit searches, qsearch, search direct, search queries, Yahoo

RESTON, VA, June 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 65.5 percent of search queries conducted.

The May 2011 qSearch data represents the second month of results including the impact of Yahoo! Search Direct, Yahoo!’s new feature that delivers search results in real-time while users type their query. (more…)

Facebook Users in Argentina Spend 9 Hours a Month on Site, Second Only to Israel in User Engagement

By Guest PostJune 9, 2011Technologyalejandro fishman, Argentina, bernardita valencia, Comscore, comscore media metrix, demographic analysis, Facebook, Google, growing digital industry, iab argentina, internet users, Israel, microsoft sites, online population, university of palermo

*comScore to Host Complimentary Webinar “The State of the Internet in Argentina” on June 14*

Buenos Aires, Argentina, June 9, 2011 – comScore, Inc., a leader in measuring the digital world, today released a study on Internet usage in Argentina from its online audience measurement and media planning solution comScore Media Metrix. The study found that Microsoft Sites led all web properties in audience size in April reaching more than 95 percent of the online population, while visitors averaged the most time on Facebook.com at 8.8 hours per visitor during the month. These findings and others will be presented via a live webinar, The State of the Internet in Argentina, on June 14. For more information and to register, please visit: https://www1.gotomeeting.com/register/698116824 (more…)

Television and Fixed Internet Found to be Most Important Information Sources in Japan Following Earthquake and Tsunami

By Guest PostJune 8, 2011Technologyasahi shimbun, Comscore, comscore media metrix, comscore mobilens, daizo nishitani, earthquake and tsunami, fixed internet, Japan, japanese media sources, mainichi shimbun, march earthquake, mobile application, mobile browser, mobile phones, radio, sankei shimbun, tsunami disaster, tv

*comScore Releases Report on Media Usage After March Disaster*

Tokyo, Japan, June 8, 2011– comScore, Inc., a leader in measuring the digital world, today released a study on the use of various Japanese media sources in the aftermath of the March earthquake and tsunami disaster based on data from the comScore MobiLens and comScore Media Metrix services. The study found that the largest percentage of people (83 percent) identified television to be very important as an information source after the disaster, followed by fixed Internet (72 percent), radio broadcasts (66 percent) and mobile phones (49 percent).

“After the events in March, people relied on a variety of media sources for the latest information and developments,” said Daizo Nishitani, comScore vice president for Japan. “TV, fixed Internet, radio and mobile phones were all critical communication channels across the country in the days and weeks following the events. The media sources that were most important and useful during this time were heavily influenced by both people’s age and regional location, underscoring the fragmented nature of media consumption in Japan.” (more…)

comScore Reports April 2011 U.S. Mobile Subscriber Market Share

By Guest PostJune 3, 2011Technologyapple, Comscore, comscore mobilens, google android, Microsoft, mobile phone, mobile subscribers, mobilens data, motorola, rim, Samsung, smartphone, us mobile phone industry

*Apple Assumes #2 Spot among Smartphone Platforms*

RESTON, VA, June 3, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 36.4 percent market share. (more…)

comScore Releases European Engagement and Top Web Properties Rankings for April 2011

By Guest PostJune 1, 2011TechnologyComscore, comscore vp, european markets, european web property, expedia sites, Facebook, french national railway corporation, google sites, groupe sncf, helene azevedo, hotels, internet usage in europe, ireland, mail, microsoft sites, Netherlands, russian social network, social networks, spain, total european internet audience, tripadvisor sites, tsjerk kooistra, unique visitors, vkontakte

*European Online Travel Industry Shows 11 Percent Growth in the Past Year*

LONDON, UK, June 1, 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 365.3 million unique visitors went online in April 2011 for an average of 24.2 hours per person. This study draws its analysis from comScore’s research panel, which shows internet usage in 49 European markets aggregated under the European region and provides individual reports on 18 markets. Among the 18 markets, the Netherlands showed the highest average engagement at 31.3 hours per person, 30 percent higher than the collective European average. (more…)

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