Tag Archives: Comscore

comScore Launches Online Video Measurement Service in Turkey

By Guest PostApril 7, 2011TechnologyComscore, dailymotion, Facebook, mike read, nokta, online video, tümay asena, turkey, turkish market, turkish online population, video metrix, videos, YouTube

*More Turkish Viewers Watch Online Video on Facebook Than YouTube*

London, UK, April 7, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the launch of Video Metrix in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed to enable comScore’s clients to succeed in the online video marketplace. The debut Video Metrix report in Turkey showed that nearly 3 billion online videos were viewed by 20.2 million unique viewers in February 2011.

“At Nokta, we are firm believers in the value of transparency – not just to our business, but to the marketplace as a whole […],” says Tümay Asena, CEO at Nokta Medya. ”After a quick and easy tag implementation process, we are now looking forward to being able to showcase the full value of our video offering in ways that suit both the targeting needs of media planners, and the Nokta business model. The introduction of Video Metrix, comScore’s video measurement service, will make a true difference to the Turkish market.” (more…)

3 of 4 Online Users in New Zealand Watch Online Video

By Guest PostMarch 30, 2011Technologyamy weinberger, Comscore, demographic analysis, google sites, mediaworks, new zealand, new zealanders, online video, video viewers, YouTube

*Males Spend 64 Percent More Time Viewing Online Video than Females*

*comScore Releases Latest Online Video Rankings for New Zealand*

Auckland, New Zealand, March 30, 2011 – comScore, Inc., a leader in measuring the digital world, today released its latest study of online video viewing habits in New Zealand based on data from the comScore Video Metrix service, which was launched in New Zealand earlier this year. The report found that 2.1 million online users in New Zealand watched online video in February 2011, representing 77 percent of the total online population. Google Sites led the market as the top online video property, driven largely by viewership at YouTube.com.

“Video viewing is an important and growing online activity for New Zealanders, with online viewers watching more than one video every day on average,” said Amy Weinberger, comScore vice president for Australia and New Zealand. “Online video offers an especially engaging experience for consumers that translates into the potential for high quality advertising impressions from desirable audiences that can be delivered at scale.” (more…)

India Turns to the Web for the Latest Updates During 2011 Cricket World Cup

By Guest PostMarch 28, 2011Technologyaustralia, Bangladesh, Comscore, cricket, cricket websites, cricket world cup, England, espncricinfo, India, internet traffic, joe nguyen, Pakistan, southeast asia, yahoo cricket, zimbabwe

*India vs. South Africa Match Drives More than 1.4 Million Visitors to ESPNCricInfo.com in India*

Mumbai, India, March 28, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study of Internet traffic to cricket websites during the 2011 Cricket World Cup. The report found that the tournament caused a surge in visitation to cricket sites in India as fans went online for the latest results and match updates. Sites reached their highest volume of traffic for the month during the week ending March 13, with 16.4 percent of India’s online population visiting ESPNCricInfo.com and 13.4 percent of web users visiting Yahoo! Cricket. (more…)

comScore Releases February 2011 U.S. Online Video Rankings

By Guest PostMarch 17, 2011Technologyamericans, Comscore, comscore video metrix, Facebook, google sites, hulu, internet users, microsoft sites, online video content, spotxchange video ad network, vevo, yahoo! Sites, YouTube

*Microsoft Sites Jumps to Second Place in Video Content Ranking*

RESTON, VA, March 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 170 million U.S. Internet users watched online video content in February for an average of 13.6 hours per viewer. The total U.S. Internet audience engaged in more than 5.0 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 141.1 million unique viewers. Microsoft Sites captured the #2 ranking (up from #7) with 48.8 million viewers, followed by Yahoo! Sites with 46.7 million viewers. Facebook.com came in fourth with nearly 46.7 million viewers, while VEVO ranked fifth with 45.9 million viewers. Google Sites had the highest number of viewing sessions with 1.8 billion, and average time spent per viewer at 262 minutes, or 4.4 hours. (more…)

comScore Releases February 2011 U.S. Search Engine Rankings

By Guest PostMarch 11, 2011Technologyalgorithmic explicit searches, aol, ask network, bing, bing organic results, Comscore, comscore qsearch, core search queries, Google, Microsoft, powered by google, search landscape, u s search marketplace, Yahoo

RESTON, VA, March 11, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 65.4 percent of searches conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in February with 65.4 percent market share, followed by Yahoo! Sites with 16.1 percent and Microsoft sites with 13.6 percent (up 0.5 percentage points). Ask Network accounted for 3.2 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent. (more…)

Emerging Auto Insurance and Aggregator Sites Attracting Meaningful Share of Online Auto Insurance Market

By Guest PostMarch 4, 20112 commentsTechnologyall web leads, american family, amica, Comscore, farmers, geico, insurance policies, mercury insurance, online auto insurance benchmarker, online market, susan kleinman, usaa, usinsuranceonline

*comScore Releases Expanded Online Auto Insurance Benchmarker Covering More Insurers and Aggregator Sites*

RESTON, VA, March 4, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the availability of an expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker. In Q4 2010, these additional sites accounted for 724,000 submitted quotes, making up 8 percent of quotes submitted online.

“The online auto insurance market has been dominated by only a handful of insurers over the past few years, with GEICO and Progressive comprising over 50 percent of all quotes submitted online,” said comScore director Susan Kleinman. “But as more consumers look to the Internet to shop for insurance policies, there is an opportunity for more insurers to break into the online market.” (more…)

Online Banking on the Rise in Southeast Asia

By Guest PostMarch 4, 2011Technologybank mandiri, citigroup, Comscore, Europe, global banking brands, hong kong, internet growth, joe nguyen, malaysia, North America, southeast asia, vietcombank, Vietnam

*Brands with Strong Local Presence Top List as Most-Visited Online Banking Destinations*

*comScore Presents ‘The State of the Internet Southeast Asia’ *

Singapore, March 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study of Internet usage in Southeast Asia. The report found that an increasing number of consumers across the region turned to online banking throughout 2010. In each of the six markets included in the study (Malaysia, Hong Kong, Vietnam, Singapore, Indonesia and the Philippines), visitation to the online banking category grew by double-digits percentages, outpacing overall Internet growth by a factor of two in most cases. These results will be presented along with other key online trends via a complimentary, live webinar The State of the Internet Southeast Asia on Wednesday, March 9. For more information and to register, please visit: https://www1.gotomeeting.com/register/302171344 (more…)

Physicians Most Likely to Reach Health-Related Content through Natural Search and Direct Navigation

By Guest PostMarch 2, 2011Technologybrowsing patterns, Comscore, health care professionals, impactrx, impactrx physician behavioral measurement, john mangano, merck capital ventures, omega funds, oxford bioscience partners, paid search referrals, pharmaceutical company, physician locator, physicians online behavior

*comScore Releases Second in a Series of Reports on Physicians’ Online Behaviors from its comScore/ImpactRx Physician Behavioral Measurement™ Solution*

RESTON, VA and MT. LAUREL, NJ, March 2, 2011 – comScore, Inc., a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the second in a series of public reports from the comScore/ImpactRx Physician Behavioral Measurement™ Solution, the only opt-in digital measurement solution that ties actual physicians’ online behavior to their prescription writing activities – all using an anonymized methodology. The report found that across all health-related categories, the majority of physicians’ visits were driven primarily by direct, non-referred access and natural search, pointing to the importance of building brand awareness and effective SEO strategies in order to reach physicians online.

“Reaching physicians online is critically important for the health industry,” said John Mangano, comScore vice president of health marketing solutions. “By observing physicians’ actual online behaviors, we are able to understand the inherent differences in how physicians research health content compared to patients. This unique insight into physicians’ browsing preferences represents vital information for any marketer looking to communicate with physicians.” (more…)