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Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones

By Guest PostMay 27, 2011Technologyapple, benchmark data, Comscore, comscore europe, european markets, france, Germany, google android, italy, jeremy copp, mobile bankers in eu5, mobile banking in europe, mobile users, smartphone users, spain, uk

*Males Nearly Twice as Likely as Females to Use Mobile Banking*

LONDON, UK, May 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service which showed that 20 million mobile users across the five leading European markets (UK, France, Spain, Germany and Italy), representing 8.5 percent of mobile subscribers in these markets, accessed their bank account via a mobile phone in March 2011. Since August 2010, the first month this activity has been measured in MobiLens, there has been a 15.4 percent rise in mobile bankers which has been largely driven by smartphone users who accounted for 70 percent of the mobile banking market in March 2011. Among Smartphone owners the number of banking users has risen by 40 percent since August 2010. (more…)

Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device

By Guest PostMay 12, 2011Technologyandroid, apple, check in services, Comscore, comscore mobilens, facebook places, foursquare, gowalla, iPhone, mark donovan, Microsoft, mobile population, mobile social networking, palm, rim, smartphone population, smartphone user, symbian

*70 Percent of Mobile Users “Checking-In” from an Android or Apple Phone*

*Check-In Service Users Demonstrate Strong Propensity for Mobile Media Usage*

RESTON, VA, May 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results from a study of mobile social networking check-in service users based on data from its comScore MobiLens service. The study found that 16.7 million U.S. mobile subscribers used location-based “check-in” services on their phones in March 2011, representing 7.1 percent of the entire mobile population. 12.7 million check-in users did so on a smartphone, representing 17.6 percent of the smartphone population. The study also found that check-in service users showed a high propensity for mobile media usage, including accessing retail sites and shopping guides, and displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user. (more…)

comScore Releases April 2011 U.S. Search Engine Rankings

By Guest PostMay 11, 2011Technologyaol, april, ask network, bing, Comscore, comscore qsearch, google sites, Microsoft, qsearch data, u.s. search marketplace, web search, yahoo search direct

RESTON, VA, May 11, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted.

The April 2011 qSearch data reflect the impact of Yahoo! Search Direct, Yahoo!’s new feature that delivers search results in real-time while users type their query. Yahoo! Search Direct was available only on Yahoo! U.S. Web Search for the month of April. (more…)

comScore Reports $38 Billion in Q1 2011 U.S. Retail E-Commerce Spending, Up 12 Percent vs. Year Ago

By Guest PostMay 10, 2011Technologyandrew lipsman, computer software, Comscore, consumer electronics, double digit, gian fulgoni, market share, per transaction, retail ecommerce sales, video games

*comScore Chairman Gian Fulgoni to Present Update on Q1 2011 E-Commerce Trends in Upcoming Webinar*

RESTON, VA, May 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released its Q1 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $38.0 billion for the quarter, up 12 percent versus year ago. This growth rate represented the sixth consecutive quarter of positive year-over-year growth and second consecutive quarter of double-digit growth rates. (more…)

U.S. Online Display Advertising Market Delivers 1.1 Trillion Impressions in Q1 2011

By Guest PostMay 4, 2011Technologybrand equity, Comscore, display ads, Facebook, general mills and kraft foods, groupon, intuit, jeff hackett, microsoft sites, popular social networking site, progressive, q1 2011, scottrade, sprint nextel, to u.s. internet users, us online display advertising market, verizon, Yahoo

*Facebook.com Now Accounts for Nearly 1 in 3 Online Display Ads in U.S.*

RESTON, VA, May 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating that nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered. (more…)

Mexico Leads Latin America in Online Video Penetration and Engagement

By Guest PostMay 4, 2011Technologyalejandro fosk, Argentina, argentines, behaviors in latin america, brazil, brazilians, Chile, chileans, Comscore, digital consumer behaviors, mexicans, Mexico, online video viewing

*comScore Releases Latest Report on Online Video Viewing in Latin America*

Santiago, Chile May 3, 2011– comScore, Inc., a leader in measuring the digital world, today released a study of online video viewing behaviors in Latin America based on data from its comScore Video Metrix Service. The report found that in Brazil, Mexico, Argentina and Chile more than 80 percent of all online users viewed video content in March 2011, with viewers in Mexico spending the most time watching online video at an average of 10.5 hours per viewer during the month. (more…)

In Europe, Apple iOS Ecosystem Twice the Size of Android When Accounting for Mobile Phones, Tablets and Other Connected Media Devices

By Guest PostApril 21, 2011Technologyandroid os, android software, apple, apple products, blackberry, Comscore, eu5, european markets, france, Germany, Google, ios platform, ipad, ipod touch, italy, jeremy copp, media tablet owners, mobilens, oem, samsung galaxy tab, sony ericsson, spain, uk

*comScore Releases First European Data on Media Tablet Users from MobiLens Service*

London, UK, 21 April, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results of an EU5 (UK, Germany, France, Spain, and Italy) study of media tablet owners, based on data from the comScore MobiLens service. The report includes comScore’s first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad, iPod Touch and devices running on Google’s Android software. Initial research indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 28.9 million users in the five European markets, outreaching the Android platform by 116 percent.

“comScore is excited to offer insights about the comprehensive mobile ecosystem, including connected media devices, such as the iPad,” said Jeremy Copp, comScore vice president of mobile in Europe. “This new data set is part of our MobiLens service and enables our clients to understand the detailed demographic and behavioural attributes of connected media device users. This of course has significant implications for the media and developer communities as they consider how best to reach their audience on all types of connected devices.” (more…)

Apple iOS Platform Outreaches Android by 59 Percent in U.S. When Accounting for Mobile Phones, Tablets and Other Connected Media Devices

By Guest PostApril 19, 2011Technologyandroid phones, apple ios, apple ipad, apple ipad users, apple user base, Comscore, comscore mobilens service, first public data, ipad, ipod touch, mark donovan, mobilens service, samsung galaxy tab, smartphone

*comScore Releases First Public Data on Apple iPad Users from MobiLens Service*

RESTON, VA, April 19, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results of a U.S. study of Apple iPad owners, based on data from the comScore MobiLens service. The report includes comScore’s first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad and iPod Touch. Initial research indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 37.9 million among all mobile phones, tablets and other such connected media devices, outreaching the Android platform by 59 percent.

“comScore is excited to announce the availability of connected device data as part of the comScore MobiLens service,” said Mark Donovan, comScore senior vice president of mobile. “This new data set enables us to not only understand the comprehensive ecosystem of mobile and connected media device users, but it also allows us insight into their detailed demographic and behavioral attributes.” (more…)

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