RESTON, VA, March 11, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 65.4 percent of searches conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in February with 65.4 percent market share, followed by Yahoo! Sites with 16.1 percent and Microsoft sites with 13.6 percent (up 0.5 percentage points). Ask Network accounted for 3.2 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent.(more…)
*comScore Releases Expanded Online Auto Insurance Benchmarker Covering More Insurers and Aggregator Sites*
RESTON, VA, March 4, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the availability of an expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker. In Q4 2010, these additional sites accounted for 724,000 submitted quotes, making up 8 percent of quotes submitted online.
“The online auto insurance market has been dominated by only a handful of insurers over the past few years, with GEICO and Progressive comprising over 50 percent of all quotes submitted online,” said comScore director Susan Kleinman. “But as more consumers look to the Internet to shop for insurance policies, there is an opportunity for more insurers to break into the online market.”(more…)
*Brands with Strong Local Presence Top List as Most-Visited Online Banking Destinations*
*comScore Presents ‘The State of the Internet Southeast Asia’ *
Singapore, March 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study of Internet usage in Southeast Asia. The report found that an increasing number of consumers across the region turned to online banking throughout 2010. In each of the six markets included in the study (Malaysia, Hong Kong, Vietnam, Singapore, Indonesia and the Philippines), visitation to the online banking category grew by double-digits percentages, outpacing overall Internet growth by a factor of two in most cases. These results will be presented along with other key online trends via a complimentary, live webinar The State of the Internet Southeast Asia on Wednesday, March 9. For more information and to register, please visit: https://www1.gotomeeting.com/register/302171344(more…)
*comScore Releases Second in a Series of Reports on Physicians’ Online Behaviors from its comScore/ImpactRx Physician Behavioral Measurement™ Solution*
RESTON, VA and MT. LAUREL, NJ, March 2, 2011 – comScore, Inc., a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the second in a series of public reports from the comScore/ImpactRx Physician Behavioral Measurement™ Solution, the only opt-in digital measurement solution that ties actual physicians’ online behavior to their prescription writing activities – all using an anonymized methodology. The report found that across all health-related categories, the majority of physicians’ visits were driven primarily by direct, non-referred access and natural search, pointing to the importance of building brand awareness and effective SEO strategies in order to reach physicians online.
“Reaching physicians online is critically important for the health industry,” said John Mangano, comScore vice president of health marketing solutions. “By observing physicians’ actual online behaviors, we are able to understand the inherent differences in how physicians research health content compared to patients. This unique insight into physicians’ browsing preferences represents vital information for any marketer looking to communicate with physicians.”(more…)
*comScore Presents ‘The State of the Internet in Australia’*
Sydney, Australia, February 18, 2011 – comScore, Inc, a leader in measuring the digital world, today released The State of the Internet in Australia, which looks at the latest trends in digital consumer behavior in the market. The findings of the report were also recently presented at a comScore-hosted industry event in Sydney.Among the report’s key findings was that Social Networking now accounts for the largest amount of total time spent online at 22 percent, an increase of 5.3 percentage points from the previous year, as social media plays an increasingly prominent role in Australians’ digital lives. (more…)
*VEVO Captures Second Place in Video Content Ranking*
RESTON, VA, February 15, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 171 million U.S. Internet users watched online video content in January for an average of 14.5 hours per viewer. The total U.S. Internet audience engaged in nearly 4.9 billion viewing sessions during the course of the month.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 144.1 million unique viewers. VEVO captured the #2 ranking with 51.0 million viewers, followed by Yahoo! Sites with 48.7 million viewers. Viacom Digital took the fourth position with 48.1 million viewers, while AOL, Inc. drew 44.5 million viewers. Google Sites had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 283 minutes, or 4.7 hours. (more…)
*Report Highlights 2010 Mobile Trends in U.S., Europe and Japan*
BARCELONA, SPAIN, February 14, 2011 – comScore, Inc., a leader in measuring the digital world, today released The comScore 2010 Mobile Year in Review. This inaugural report recaps key trends in the mobile landscape in 2010 throughout the U.S., Europe (EU5) and Japan. The report highlights important components of the mobile market including device trends, smartphone adoption, browser/application usage and mobile content consumption, with a look at how marketers can utilize the mobile medium in 2011.
“2010 was a game-changing year for the mobile industry,” said Mark Donovan, comScore senior vice president of mobile. “Smartphone adoption, 3G penetration and unlimited data plans drove a surge of mobile media consumption across geographies and deepened the integration of mobile devices into everyday life. And, the coming year has the potential to be even more exciting. As the mobile ecosystem continues to develop, including progress in mobile advertising and commerce, it’s clear that mobile is destined to become an increasingly important platform for digital marketers across all industries.”(more…)
RESTON, VA, February 11, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearchanalysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 65.6 percent of searches conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in January with 65.6 percent market share, followed by Yahoo! Sites with 16.1 percent and Microsoft Sites with 13.1 percent (up 1.1 percentage points). Ask Network accounted for 3.4 percent of explicit core searches, followed by AOL LLC Network with 1.7 percent. (more…)
