RESTON, VA, April 13, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 65.7 percent of search queries conducted. (more…)
*Google Sites Nears 2 Billion Content Viewing Sessions*
RESTON, VA, April 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the course of the month. (more…)
*More Turkish Viewers Watch Online Video on Facebook Than YouTube*
London, UK, April 7, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the launch of Video Metrix 
in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed to enable comScore’s clients to succeed in the online video marketplace. The debut Video Metrix report in Turkey showed that nearly 3 billion online videos were viewed by 20.2 million unique viewers in February 2011.
“At Nokta, we are firm believers in the value of transparency – not just to our business, but to the marketplace as a whole […],” says Tümay Asena, CEO at Nokta Medya. ”After a quick and easy tag implementation process, we are now looking forward to being able to showcase the full value of our video offering in ways that suit both the targeting needs of media planners, and the Nokta business model. The introduction of Video Metrix, comScore’s video measurement service, will make a true difference to the Turkish market.” (more…)
New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs
London, UK, April 5, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the European launch of 
comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after features for digital media planning and optimisation, including daily measurement of campaign demographics, and the availability of traditional post-buy metrics, such as Reach / Frequency and GRPs. (more…)
*Males Spend 64 Percent More Time Viewing Online Video than Females*
*comScore Releases Latest Online Video Rankings for New Zealand*
Auckland, New Zealand, March 30, 2011 – comScore, Inc., a leader in measuring the digital world, today released its latest 
study of online video viewing habits in New Zealand based on data from the comScore Video Metrix service, which was launched in New Zealand earlier this year. The report found that 2.1 million online users in New Zealand watched online video in February 2011, representing 77 percent of the total online population. Google Sites led the market as the top online video property, driven largely by viewership at YouTube.com.
“Video viewing is an important and growing online activity for New Zealanders, with online viewers watching more than one video every day on average,” said Amy Weinberger, comScore vice president for Australia and New Zealand. “Online video offers an especially engaging experience for consumers that translates into the potential for high quality advertising impressions from desirable audiences that can be delivered at scale.” (more…)
*India vs. South Africa Match Drives More than 1.4 Million Visitors to ESPNCricInfo.com in India*
Mumbai, India, March 28, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study of 
Internet traffic to cricket websites during the 2011 Cricket World Cup. The report found that the tournament caused a surge in visitation to cricket sites in India as fans went online for the latest results and match updates. Sites reached their highest volume of traffic for the month during the week ending March 13, with 16.4 percent of India’s online population visiting ESPNCricInfo.com and 13.4 percent of web users visiting Yahoo! Cricket. (more…)
*U.K., France, Germany, Ireland, and the Netherlands Lead in Retail Site Visitation and Engagement*
LONDON, UK, March 21, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study of 
online shopping in Europe. In January 2011, 270.6 million unique visitors in Europe visited sites in the Retail category, representing a market penetration of 74.5 percent of Internet users, up 8.5 percentage points versus last year. Retail sites also showed high penetration in individual markets, reaching at least 75 percent of the total online audience in 7 out of 18 European markets. In 2010, approximately one out of every ten Internet sessions in Europe included a visit to a retail site.
Retail Penetration and Engagement Growth in Europe
In the United Kingdom, the Retail category reached 89.4 percent of the total online audience (up 6.3 points from last year), the highest penetration of any European market. France ranked second with a reach of 87 percent (up 10.5 points), followed by Germany at 82.1 percent (up 9.0 points). Ireland and the Netherlands round out the list of markets with highest penetration, with Retail reaching 80.7 percent in Ireland (up 15.8 percentage points) and 80.2 percent in the Netherlands (up 4.9 percentage points). (more…)
*Venezuela and Colombia Web Populations Experience Highest Growth, Brazil Home to Most Engaged Users*
*comScore Presents Complimentary Webinar “The 2010 Digital Year in Review: Latin America”*
Santiago, Chile, March 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a 
study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in the past year the Internet population in Latin America has increased 15 percent to 112.7 million visitors as the region’s digital ecosystem continued to grow and develop. The results of the study will be presented along with other key online trends via a complimentary, live webinar 2010 Digital Year in Review Latin America on Tuesday, March 22. For more information and to register, please visit: https://www1.gotomeeting.com/register/255678857 Note: Webinar will be presented in Spanish. (more…)
