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comScore Releases Study “Natural Born Clickers in Russia” Showing that Only 10 Percent of Russian Online Population Clicks on Display Ads in a Month

By Guest PostApril 14, 2011Technologyclick-through behavior, Comscore, ctrs, display ad, ecosystem, heavy clickers, mike shaw, natural born clickers, online advertising campaigns, online display ads, online display advertising campaigns, russia, russian digital media, russian internet audience, russian online population

*Online Behaviour of Clickers Does Not Reflect Desired Audience for Most Advertisers*

Moscow, Russia, April 14, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the release of a report entitled “ Natural Born Clickers in Russia – Understanding How Display Advertising Works,” which indicates that a very small group of Internet users who are not representative of the total Russian online population is accountable for the vast majority of display ad click-through behaviour. The report includes findings from several studies of the view-through effectiveness of online display advertising and highlights key implications for stakeholders in the Russian digital media ecosystem. (more…)

comScore Releases March 2011 U.S. Search Engine Rankings

By Guest PostApril 13, 2011Technologyask network, bing, Comscore, Google, google sites, Microsoft, search queries, Yahoo

RESTON, VA, April 13, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 65.7 percent of search queries conducted. (more…)

comScore Releases March 2011 U.S. Online Video Rankings

By Guest PostApril 12, 2011Technologyamericans, aol, brightroll video network, Comscore, comscore video metrix, google sites, hulu, internet audience, internet user, online video, online video content, tremor media video network, u s, vevo, yahoo! Sites, YouTube

*Google Sites Nears 2 Billion Content Viewing Sessions*

RESTON, VA, April 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the course of the month. (more…)

comScore Launches Online Video Measurement Service in Turkey

By Guest PostApril 7, 2011TechnologyComscore, dailymotion, Facebook, mike read, nokta, online video, tümay asena, turkey, turkish market, turkish online population, video metrix, videos, YouTube

*More Turkish Viewers Watch Online Video on Facebook Than YouTube*

London, UK, April 7, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the launch of Video Metrix in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed to enable comScore’s clients to succeed in the online video marketplace. The debut Video Metrix report in Turkey showed that nearly 3 billion online videos were viewed by 20.2 million unique viewers in February 2011.

“At Nokta, we are firm believers in the value of transparency – not just to our business, but to the marketplace as a whole […],” says Tümay Asena, CEO at Nokta Medya. ”After a quick and easy tag implementation process, we are now looking forward to being able to showcase the full value of our video offering in ways that suit both the targeting needs of media planners, and the Nokta business model. The introduction of Video Metrix, comScore’s video measurement service, will make a true difference to the Turkish market.” (more…)

comScore Launches AdEffx™ Campaign Essentials in Europe

By Guest PostApril 5, 2011Technologyadeffx campaign essentials, advertising budgets, audience measurement, campaign essentials, Comscore, digital campaigns, digital marketers, european market

New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs

London, UK, April 5, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after features for digital media planning and optimisation, including daily measurement of campaign demographics, and the availability of traditional post-buy metrics, such as Reach / Frequency and GRPs. (more…)

3 of 4 Online Users in New Zealand Watch Online Video

By Guest PostMarch 30, 2011Technologyamy weinberger, Comscore, demographic analysis, google sites, mediaworks, new zealand, new zealanders, online video, video viewers, YouTube

*Males Spend 64 Percent More Time Viewing Online Video than Females*

*comScore Releases Latest Online Video Rankings for New Zealand*

Auckland, New Zealand, March 30, 2011 – comScore, Inc., a leader in measuring the digital world, today released its latest study of online video viewing habits in New Zealand based on data from the comScore Video Metrix service, which was launched in New Zealand earlier this year. The report found that 2.1 million online users in New Zealand watched online video in February 2011, representing 77 percent of the total online population. Google Sites led the market as the top online video property, driven largely by viewership at YouTube.com.

“Video viewing is an important and growing online activity for New Zealanders, with online viewers watching more than one video every day on average,” said Amy Weinberger, comScore vice president for Australia and New Zealand. “Online video offers an especially engaging experience for consumers that translates into the potential for high quality advertising impressions from desirable audiences that can be delivered at scale.” (more…)

India Turns to the Web for the Latest Updates During 2011 Cricket World Cup

By Guest PostMarch 28, 2011Technologyaustralia, Bangladesh, Comscore, cricket, cricket websites, cricket world cup, England, espncricinfo, India, internet traffic, joe nguyen, Pakistan, southeast asia, yahoo cricket, zimbabwe

*India vs. South Africa Match Drives More than 1.4 Million Visitors to ESPNCricInfo.com in India*

Mumbai, India, March 28, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study of Internet traffic to cricket websites during the 2011 Cricket World Cup. The report found that the tournament caused a surge in visitation to cricket sites in India as fans went online for the latest results and match updates. Sites reached their highest volume of traffic for the month during the week ending March 13, with 16.4 percent of India’s online population visiting ESPNCricInfo.com and 13.4 percent of web users visiting Yahoo! Cricket. (more…)

Retail Websites Now Reach 75 Percent of European Internet Audience Each Month

By Guest PostMarch 21, 2011Technologyalbert heijn, bing ciao, Comscore, Europe, european markets, france, Germany, groupe ppr, henk pleiter, internet sessions, ireland, Netherlands, online audience, online shopping, otto gruppe, retail category, retail sites, russia, shopzilla sites, turkish visitors, united kingdom

*U.K., France, Germany, Ireland, and the Netherlands Lead in Retail Site Visitation and Engagement*

LONDON, UK, March 21, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study of online shopping in Europe. In January 2011, 270.6 million unique visitors in Europe visited sites in the Retail category, representing a market penetration of 74.5 percent of Internet users, up 8.5 percentage points versus last year. Retail sites also showed high penetration in individual markets, reaching at least 75 percent of the total online audience in 7 out of 18 European markets. In 2010, approximately one out of every ten Internet sessions in Europe included a visit to a retail site.

Retail Penetration and Engagement Growth in Europe

In the United Kingdom, the Retail category reached 89.4 percent of the total online audience (up 6.3 points from last year), the highest penetration of any European market. France ranked second with a reach of 87 percent (up 10.5 points), followed by Germany at 82.1 percent (up 9.0 points). Ireland and the Netherlands round out the list of markets with highest penetration, with Retail reaching 80.7 percent in Ireland (up 15.8 percentage points) and 80.2 percent in the Netherlands (up 4.9 percentage points). (more…)

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