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comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

By Guest PostJanuary 27, 2011Technologyad campaigns, brent bernie, canada, Comscore, comscore ars, creative strategy, digital advertisers, digital advertising campaigns, fair share benchmark, gian fulgoni, iab, market, tv

*Study Shows Creative Quality Drives More Than Half of the Sales Changes for Brands Analyzed*

RESTON, VA, January 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada. Extensive research conducted by comScore ARS also shows that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved, highlighting the importance of optimizing creative in ad campaigns. (more…)

comScore Releases December 2010 U.S. Online Video Rankings

By Guest PostJanuary 21, 2011Technologyadap, brightroll video network, Comscore, comscore video metrix, Google, hulu, online video, tremor media video network, tv, us internet online video content, vevo, viacom digital, Yahoo, YouTube

*VEVO Rakes in 50 Million Viewers One Year After Its Launch*

RESTON, VA, January 21, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. (more…)

Email Evolution: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise

By Guest PostJanuary 20, 2011Technologyamericans, Comscore, comscore media metrix, data, demographic characteristics, digital communication, email, email behavior, internet users, mark donovan, Media, mobile devices, mobilens, period of time, smartphone era, smartphone population, social media, web based email sites

*Growing Number of Communication Channels Prompts Shift in Consumers’ Email Behavior*

RESTON, VA, January 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study on U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010, the number of visitors to web-based email sites declined 6 percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent as an increasingly complex digital environment influenced consumers’ communication habits. (more…)

comScore Releases December 2010 U.S. Search Engine Rankings

By Guest PostJanuary 15, 20112 commentsTechnologyalgorithmic explicit searches, aol llc network, ask network, bing, Comscore, comscore qsearch, core searches, digital world, Google, google sites, Microsoft, organic search, powered by, search landscape, share, total core search queries, u.s. search marketplace, yahoo! Sites

RESTON, VA, January 14, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 66.6 percent of searches conducted. (more…)

comScore Launches Video Metrix 2.0 in the UK to Measure Evolving Online Video Landscape

By Guest PostJanuary 13, 20111 commentTechnologyad impressions, bbc, Comscore, digital world, Europe, google sites, internet users, itv, mike read, online video, online video measurement service, spotxchange video network, traditional media, uk, uk internet users, video landscape, video metrix, video metrix 2.0, YouTube

*New Metrics Offer Detailed Market Intelligence for UK Industry*

London, UK, 13 January, 2010: comScore, Inc., a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the realities of today’s online video landscape. For more information on Video Metrix 2.0, please visit www.videometrix2.com. (more…)

Google Android Shows Fastest Growth Among Smartphone Platforms in Germany

By Guest PostJanuary 12, 2011Technologyapple, Comscore, comscore mobilens, german smartphone market, Germany, Google, google android, jeremy copp, Microsoft, munich, os, rim, smartphone operating system, symbian

*Jeremy Copp to Speak at M-Days Conference in Frankfurt*

Hamburg, Germany, January 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the German smartphone market during the three month average period ending November 2010. The report ranked the leading smartphone operating system (OS) platforms in Germany according to their share of current mobile subscribers ages 13 and older. The November report found that Symbian led among smartphone platforms with 47.7 percent market share, followed by Apple (19.5 percent), Microsoft (13.7 percent), Google (10.6 percent) and RIM (4.8 percent). Google Android gained the largest market share and went up 9.2 percentage points compared to November 2009. (more…)

Free Shipping Day Punctuates Heaviest Week of U.S. Online Spending in History as Four Individual Days Eclipse $900 Million

By Guest PostDecember 19, 2010Technologyapple ipads, computer hardware, Comscore, free shipping day, friday, gian fulgoni, green monday, holiday season, retail e-commerce spending, thanksgiving

*Cyber Monday, Which Remains Only Billion Dollar Day on Record , Likely to Become Heaviest Spending Day of the Year for First Time*

RESTON, VA, December 19, 2010 – comScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 47 days of the November – December 2010 holiday season. For the holiday season-to-date, $27.46 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 17) reached $5.15 billion in spending, an increase of 14 percent versus the corresponding week last year, with four individual days surpassing $900 million, led by Green Monday (Monday, December 13) with $954 million and Free Shipping Day (Friday, December 17) with $942 million. Free Shipping Day achieved a 61-percent increase versus the corresponding shopping day last year, highlighting the appeal and success of the promotion in which more than 1,500 merchants offered free shipping. (more…)

comScore Releases November 2010 U.S. Online Video Rankings

By Guest PostDecember 17, 2010Technologyadap, americans, aol, break media, brightroll video network, Comscore, comscore video metrix, cwtv, digital world, Facebook, Google, hulu, online video content, scanscout network, television, tremor media, tv, us internet audience, us internet users, vevo, viacom digital, video ads, Yahoo, YouTube

*Viewers at Google Sites Watch Average 4.5 Hours of Video During Month*

RESTON, VA, December 16, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in November. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. (more…)

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