Tag Archives: Comscore

Latin America’s Internet Population Grows 15 Percent in Past Year to 112 Million People

By Guest PostMarch 18, 2011Technologyalejandro fosk, argentineans, brazil, brazilians, Comscore, comscore media metrix, internet audience, latin america, mexicans, Mexico, spanish, Venezuela, webinar

*Venezuela and Colombia Web Populations Experience Highest Growth, Brazil Home to Most Engaged Users*

*comScore Presents Complimentary Webinar “The 2010 Digital Year in Review: Latin America”*

Santiago, Chile, March 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in the past year the Internet population in Latin America has increased 15 percent to 112.7 million visitors as the region’s digital ecosystem continued to grow and develop. The results of the study will be presented along with other key online trends via a complimentary, live webinar 2010 Digital Year in Review Latin America on Tuesday, March 22. For more information and to register, please visit: https://www1.gotomeeting.com/register/255678857 Note: Webinar will be presented in Spanish. (more…)

comScore Releases February 2011 U.S. Online Video Rankings

By Guest PostMarch 17, 2011Technologyamericans, Comscore, comscore video metrix, Facebook, google sites, hulu, internet users, microsoft sites, online video content, spotxchange video ad network, vevo, yahoo! Sites, YouTube

*Microsoft Sites Jumps to Second Place in Video Content Ranking*

RESTON, VA, March 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 170 million U.S. Internet users watched online video content in February for an average of 13.6 hours per viewer. The total U.S. Internet audience engaged in more than 5.0 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 141.1 million unique viewers. Microsoft Sites captured the #2 ranking (up from #7) with 48.8 million viewers, followed by Yahoo! Sites with 46.7 million viewers. Facebook.com came in fourth with nearly 46.7 million viewers, while VEVO ranked fifth with 45.9 million viewers. Google Sites had the highest number of viewing sessions with 1.8 billion, and average time spent per viewer at 262 minutes, or 4.4 hours. (more…)

comScore Releases February 2011 U.S. Search Engine Rankings

By Guest PostMarch 11, 2011Technologyalgorithmic explicit searches, aol, ask network, bing, bing organic results, Comscore, comscore qsearch, core search queries, Google, Microsoft, powered by google, search landscape, u s search marketplace, Yahoo

RESTON, VA, March 11, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 65.4 percent of searches conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in February with 65.4 percent market share, followed by Yahoo! Sites with 16.1 percent and Microsoft sites with 13.6 percent (up 0.5 percentage points). Ask Network accounted for 3.2 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent. (more…)

Emerging Auto Insurance and Aggregator Sites Attracting Meaningful Share of Online Auto Insurance Market

By Guest PostMarch 4, 20112 commentsTechnologyall web leads, american family, amica, Comscore, farmers, geico, insurance policies, mercury insurance, online auto insurance benchmarker, online market, susan kleinman, usaa, usinsuranceonline

*comScore Releases Expanded Online Auto Insurance Benchmarker Covering More Insurers and Aggregator Sites*

RESTON, VA, March 4, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the availability of an expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker. In Q4 2010, these additional sites accounted for 724,000 submitted quotes, making up 8 percent of quotes submitted online.

“The online auto insurance market has been dominated by only a handful of insurers over the past few years, with GEICO and Progressive comprising over 50 percent of all quotes submitted online,” said comScore director Susan Kleinman. “But as more consumers look to the Internet to shop for insurance policies, there is an opportunity for more insurers to break into the online market.” (more…)

Online Banking on the Rise in Southeast Asia

By Guest PostMarch 4, 2011Technologybank mandiri, citigroup, Comscore, Europe, global banking brands, hong kong, internet growth, joe nguyen, malaysia, North America, southeast asia, vietcombank, Vietnam

*Brands with Strong Local Presence Top List as Most-Visited Online Banking Destinations*

*comScore Presents ‘The State of the Internet Southeast Asia’ *

Singapore, March 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study of Internet usage in Southeast Asia. The report found that an increasing number of consumers across the region turned to online banking throughout 2010. In each of the six markets included in the study (Malaysia, Hong Kong, Vietnam, Singapore, Indonesia and the Philippines), visitation to the online banking category grew by double-digits percentages, outpacing overall Internet growth by a factor of two in most cases. These results will be presented along with other key online trends via a complimentary, live webinar The State of the Internet Southeast Asia on Wednesday, March 9. For more information and to register, please visit: https://www1.gotomeeting.com/register/302171344 (more…)

Physicians Most Likely to Reach Health-Related Content through Natural Search and Direct Navigation

By Guest PostMarch 2, 2011Technologybrowsing patterns, Comscore, health care professionals, impactrx, impactrx physician behavioral measurement, john mangano, merck capital ventures, omega funds, oxford bioscience partners, paid search referrals, pharmaceutical company, physician locator, physicians online behavior

*comScore Releases Second in a Series of Reports on Physicians’ Online Behaviors from its comScore/ImpactRx Physician Behavioral Measurement™ Solution*

RESTON, VA and MT. LAUREL, NJ, March 2, 2011 – comScore, Inc., a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the second in a series of public reports from the comScore/ImpactRx Physician Behavioral Measurement™ Solution, the only opt-in digital measurement solution that ties actual physicians’ online behavior to their prescription writing activities – all using an anonymized methodology. The report found that across all health-related categories, the majority of physicians’ visits were driven primarily by direct, non-referred access and natural search, pointing to the importance of building brand awareness and effective SEO strategies in order to reach physicians online.

“Reaching physicians online is critically important for the health industry,” said John Mangano, comScore vice president of health marketing solutions. “By observing physicians’ actual online behaviors, we are able to understand the inherent differences in how physicians research health content compared to patients. This unique insight into physicians’ browsing preferences represents vital information for any marketer looking to communicate with physicians.” (more…)

Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

By Guest PostFebruary 18, 2011Technologyaustralia, Comscore, cudo, digital consumer behavior, digital environment, Entertainment, Facebook, google sites, market, microsoft sites, Social networking, sydney, the state of the internet in australia, will hodgman

*comScore Presents ‘The State of the Internet in Australia’*

Sydney, Australia, February 18, 2011 – comScore, Inc, a leader in measuring the digital world, today released The State of the Internet in Australia, which looks at the latest trends in digital consumer behavior in the market. The findings of the report were also recently presented at a comScore-hosted industry event in Sydney. Among the report’s key findings was that Social Networking now accounts for the largest amount of total time spent online at 22 percent, an increase of 5.3 percentage points from the previous year, as social media plays an increasingly prominent role in Australians’ digital lives. (more…)

comScore Releases January 2011 U.S. Online Video Rankings

By ShamsFebruary 16, 2011Technologyaol, brightroll video network, Comscore, comscore video metrix, google sites, hulu, internet users, microsoft sites, online video content, potential reach, tremor media video network, u s, vevo, viacom digital, video ads, Yahoo, YouTube

*VEVO Captures Second Place in Video Content Ranking*

RESTON, VA, February 15, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 171 million U.S. Internet users watched online video content in January for an average of 14.5 hours per viewer. The total U.S. Internet audience engaged in nearly 4.9 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 144.1 million unique viewers. VEVO captured the #2 ranking with 51.0 million viewers, followed by Yahoo! Sites with 48.7 million viewers. Viacom Digital took the fourth position with 48.1 million viewers, while AOL, Inc. drew 44.5 million viewers. Google Sites had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 283 minutes, or 4.7 hours. (more…)